Campaign Specialist

Job Description – Lead Generation Executive

Experience: Fresher / 0–1 Year

Department: Growth

About The Role

Mako IT Lab is looking for a Lead Generation Executive who is interested in technology, AI, business development, and digital outreach.

Responsibilities

• Generate B2B leads for IT Services, SaaS, and technology companies.
• Research prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and
  
  

• Manage LinkedIn and cold email outreach campaigns.
• Create email templates and follow-up sequences.
• Track campaign performance and maintain lead data in HubSpot/Excel.
• Prepare daily and weekly reports.
• Support lead generation for USA, UK, and global markets.
• Stay updated on the latest technologies, AI tools, and automation workflows.
  
  

• Excellent English communication skills, both written and verbal.
• Engineering or MBA background preferred.
• Good understanding of technology and interest in learning new tools.
• Basic knowledge of AI tools and AI automation.
• Good research and analytical skills.
• Willingness to learn and work with targets.
• Freshers or candidates with 0–1 year of experience can apply.
  
  

• Knowledge of Apollo.io, LinkedIn Sales Navigator, HubSpot, or email marketing
  
  

• Internship or experience in Lead Generation, Business Development, Digital