Business Intelligence Developer

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We have been building the worlds most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. Were committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why were hiring:

WPP is the worlds leading creative transformation company. Our Enterprise Data Group (EDG) sits at the heart of WPPs global intelligence infrastructure, empowering HQ and the wider WPP network with the data insights needed to drive strategic decision-making at scale.

As we continue to invest in our data capabilities, we are looking for a talented and passionate BI Developer to join our growing team and help shape the future of business intelligence across one of the worlds most iconic organisations.

Reporting directly to the Head of Data Experience, WPP Enterprise Data Group, this is a high-impact role where you will design, develop, and maintain world-class business intelligence reports and dashboards used by senior stakeholders across WPPs global network.

You will be a key bridge between complex data ecosystems and the people who rely on clear, actionable insights to make critical business decisions. This is not just a technical role — its an opportunity to champion data literacy, elevate visual storytelling, and drive meaningful change through the power of data.

What youll be doing:

Dashboard Design & Development

• Translate complex business requirements into intuitive, visually compelling BI dashboards and reports that deliver actionable insights
• Create wireframes, prototypes, and proof-of-concepts aligned with stakeholder requirements, ensuring adherence to best practices, branding guidelines, and accessibility standards.
• Develop custom visuals where native BI functionality does not meet business needs
• Maintain quality control standards across your own and the team’s projects, ensuring deliverables meet benchmarks before being shared with stakeholders.
• Enable the successful introduction of AI/LLM tools by preparing and structuring data effectively, demonstrating a strong understanding of the overall data model, and providing clear guidance so end users can interact with it confidently.
  
  

Data Modelling & Engineering Collaboration

• Design robust, scalable data models that underpin reliable and performant reporting solutions
• Partner with the Engineering team to identify, ingest, and validate data sources required to meet reporting requirements
• Apply strong knowledge of ETL processes, data warehousing, and data modelling to ensure data integrity and consistency
• Leverage Power Query, Power Pivot, DAX, and the broader Power Platform to build efficient, maintainable solutions
  
  

Infrastructure, Security & Governance

• Implement and maintain row-level security (RLS) and application-layer security models to ensure appropriate data access controls
• Manage and monitor scheduled data refreshes, proactively resolving issues to ensure dashboards always reflect the latest available data
• Maintain and continuously improve the BI infrastructure, ensuring stability, performance, and scalability
• Apply and enforce access and security best practices across all solutions
  
  

Integration & Innovation

• Integrate BI reports into third-party applications using embedded analytics, BI Service (SaaS), and APIs
• Lead or assist in migrating legacy BI platforms to current ones, ensuring smooth transitions with minimal disruption.
• Continuously monitor the BI roadmap and broader landscape to identify opportunities to adopt new features, tools, and best practices
  
  

Stakeholder Engagement & Training

• Engage proactively with business stakeholders across WPP to gather, validate, and refine requirements, facilitating workshops and engagement sessions as needed
• Assess feasibility and suggest appropriate or alternative solutions as needed.
• Deliver effective end-user training on dashboard usage, data interpretation, and data-driven decision-making
• Champion data and visual analytics literacy across the department, educating both technical and non-technical team members
• Collect ongoing feedback on dashboard effectiveness and drive a culture of continuous improvement
  
  

Collaboration & Communication

• Work as an integral part of a cross-functional team alongside UX Architects, Business Owners, Product Managers, Content Strategists, and Engineering Teams
• Collaborate with the team to achieve optimal outcomes and provide support whenever needed.
• Translate complex datasets into clear, compelling narratives tailored for audiences at all levels, including C-suite stakeholders
• Maintain a strategic perspective while managing multiple concurrent deliverables and priorities
  
  

What youll need:

Area

Requirement

BI Tools

2 – 4 years of hands-on development experience in PowerBI, Tableau or any other BI tools

DAX

Proficient in writing complex DAX queries and expressions

SQL

Strong SQL skills for data extraction, transformation, and analysis

Azure

Solid understanding of the Azure data ecosystem (Azure SQL, Synapse Data Factory, etc.)

Databricks

Understanding of the Databricks platform UI, and skills in designing interactive BI dashboards

AI/LLM

Pinpoint common stakeholder questions, collect relevant data, and provide straightforward instructions for AI readiness.

Power Platform

Expertise across Power Query, Power Pivot, Power Automate, Power View, and the broader Power Platform

Security

Ability to implement RLS and understand application security layer models in P

Back-End

Experience with BI Report Server and back-end infrastructure management

Integration

Experience integrating BI via embedded analytics or REST APIs

Data Modelling

Strong understanding of data warehousing, data modelling, and ETL principles

Migration

Proven experience migrating from other BI platforms (e.g., Tableau, Qlik) to Power BI

Visualisation

Experience producing advanced static visualisations and infographic products for business intelligence

Design Tools

Proficiency in design tools such as Adobe XD or Adobe Creative Cloud

Skills & Competencies

Technical

• Deep expertise in Power BI custom visual development
• Strong grasp of design principles for visual analytics and data storytelling
• Proficient in Microsoft Office, with advanced Excel skill
• Familiarity with other BI tools (e.g., Tableau) is advantageous
• Experience in SQL and Databricks
  
  

Professional

• Good verbal and written communication skills, with the ability to convey complex data simply and effectively
• Comfortable presenting to and engaging with senior and executive-level stakeholders
• Strong organisational skills with the ability to manage multiple workstreams simultaneously
• Analytical mindset with outstanding attention to detail — understanding that precision at every step prevents downstream issues
• Ability to balance competing stakeholder opinions and navigate ambiguity to deliver the best outcomes for the project
• Demonstrates steady performance under stress and reliably delivers results within demanding timeframes.
  
  

Personal Qualities

• A natural curiosity and passion for data, technology, and continuous learning
• Demonstrate a positive attitude toward work while taking ownership and accountability for delivering results and meeting deadlines
• A collaborative team player who thrives in a cross-functional, fast-paced environment
• Strategic thinker who can zoom out to see the bigger picture while executing at the detail level
• Self-motivated and proactive — always looking for ways to improve processes and solutions
  
  

Who you are:

Youre open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

Youre optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

Youre extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What well give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.

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