Job Description

Your Tasks

  • Multichannel Medical strategy execution: implement the EE regional strategy and steer the local execution.
  • Responsible for team competences and implementation of Perfect visit and Matrix of Competencies Tool.
  • Implementation IQMED tool.
  • Medical marketing execution: adapt and drive detailing support and professional communication strategy and steer brand performance and perception.
  • Lead the implementation and organization of the local, and participation in the regional and Global Derms events in cooperation with Medical Advisor Romania and Regional Medical Manager.
  • Leads local Detailing Management, KOL Management.

Detailing Management

  • Develops with Medical Advisor Romania and executes annual local professional medical marketing plan with a clear strategy and measurable objectives.
  • Roll-out tools for competence improvement of medical reps, define KPIs and critical success factors to measure detailing efficacy (field force intelligence- Matrix of competencies).
  • Support and drive organizational set up of the detailing team in countries with Medical Advisor Romania and regional Medical Manager.
  • Identifies need for participation in a regional and global clinical study based on market analysis (to support product launch or life cycle management).
  • Implements clinical studies and participates in Global studies in cooperation with Medical Advisor Romania
  • Initiates and local medical tracking based on the Global and Regional recommendation in cooperation with Medical Advisor Romania
  • Follow and influence HCP targeting and segmentation.
  • Ensures roll-out in line with regional strategy.

Key Opinion Leader Management

  • Lead local key opinion leader management: recruit key opination leaders (KLOs), Digital opinion leaders (DOLs), and build relationship and develop a regional KOL management strategy.
  • Establish and maintain productive relationship with KOLs & DOLs .
  • Actively participate in the biggest local Derms’ meetings. Follow-up summaries, evaluations, and learnings from KOLs activities.

Your Profile

Business Sense

  • Identifies the opportunities to grow the business, maintaining ROI.
  • Understand and contributes to Eucerin strategy.
  • Understands and influences decision making process to grow recommendation.
  • Working cross functional and understands the roles and responsibilities of marketing, S&C, digital. Support recruitment of local KOLs & DOLs to regional projects.

Personal Skills

  • University degree, preferably in any kind of the Medical or Bio-Medical science with strong interest in life science.
  • Several years of experience in professional marketing or medical sales in a dermocosmetic or pharmaceutical company.
  • Acts in a compliant and professional way. Confident, patient, and convincing behavior.
  • Strategic & analytical, team oriented, open, proactive acting.
  • International Mindset
  • Fluent English
  • Active listening skills.
  • Willingness to continue to learn and develop.

Skills

Communication and presentation skills

  • Strong presentation and communication skills towards internal and external stakeholders.
  • Excellent verbal and non-verbal communication skills.
  • Has the ability to give the same message at different level (Dermatologist – Pharmacist- Consumer).
  • Knows, understands, and acts along the negotiating process: key stages and principles of negotiating.
  • Identifies own strengths and weaknesses in negotiations and acts accordingly.

Leadership Skills

  • Conveys mission and vision of Eucerin and company’s core values.
  • Recruits and develops the right employees.
  • Support in Designing effective local detailing organization (size and structure).
  • Understands the dynamics of people, their personalities, their motivation, and their needs.
  • Creates team targets and mutual goals.

Functional Knowledge: Dermatology & Medical Cosmetics

  • Knowledge and understanding of medical cosmetics, active ingredients & mode of action and how it gives value to the doctor, pharmacists, and patients.
  • Continuously maintain in-depth understanding of HCPs, consumers, market, and main competitors.
  • knowledge on Skin Biology & Skin Pathologies:
    • Skin barrier and function of the skin
    • Skin Indications and active ingredients
    • Safety of dermo-cosmetic products


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: India City: Bucharest Bucharest Romania
Company Website: http://www.beiersdorf.com Job Function: Healthcare & Medical Services
Company Industry/
Sector:
Personal Care Product Manufacturing

What We Offer


About the Company

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