Sales Executive-Araya Health

# Sales Officer (SO)

• Field Sales
  
  

General Trade

Health & Wellness**

## AT A GLANCE

| Function

| Sales

Health & Wellness

|

| Level

| Sales Officer

|

| Reporting To | Area Sales Manager

|

| Channel

| General Trade, Modern Trade & Pharmacy

|

| Experience

| 23 Years

|

| Industry

| Health & Wellness / Nutraceutical / FMCG |

# ABOUT THE ROLE

We are looking for energetic, customer-focused, and performance-driven Sales Officers to drive sales growth and market expansion in the assigned territory. The ideal candidate should have strong experience in channel sales, distributor management, and retailer engagement, with a passion for achieving business targets.

This is a field-based role requiring regular market visits, relationship management, and execution excellence to build a strong distribution network and increase product visibility.

# KEY RESPONSIBILITIES

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Appoint, develop, and manage distributors, retailers, and channel partners.
• Drive primary and secondary sales through effective market coverage.
• Expand product availability and visibility across General Trade, Modern Trade, and Pharmacy channels.
• Conduct regular retailer visits to strengthen relationships and increase business.
• Execute trade promotions, merchandising activities, product displays, and visibility initiatives.
• Monitor distributor inventory and ensure optimum stock availability.
• Track competitor activities, pricing, promotional schemes, and market trends.
• Collect market intelligence and provide actionable feedback to the Area Sales Manager.
• Ensure timely collections and maintain healthy working capital.
• Prepare daily call reports, beat plans, sales reports, and market updates.
• Ensure effective implementation of company sales policies and promotional campaigns.
  
  

# WHAT WE ARE LOOKING FOR

• Bachelor's degree in any discipline.
• 23 years of sales experience in Health & Wellness, Nutraceuticals, FMCG, Ayurveda, OTC Healthcare, Personal Care, or Consumer Products.
• Strong understanding of channel sales and distribution management.
• Experience handling distributors, retailers, pharmacies, and wholesalers.
• Excellent communication, negotiation, and relationship-building skills.
• Self-driven, target-oriented, and willing to travel extensively within the assigned territory.
• Good knowledge of the local market and retail network.

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