demand generation specialist

About RADIUS

RADIUS is an AI-powered Omnichannel Interaction System (OIS) that unifies customer touchpoints into a single intelligent platform. It enables enterprises to manage conversations seamlessly across channels while ensuring context continuity, faster resolutions, and superior customer experiences. Built with a focus on scalability, automation, and real-time intelligence, RADIUS helps businesses deliver connected, data-driven, and future-ready CX.

Role Overview

We're looking for an energetic and detail-oriented demand generation specialist to help fuel the next phase of RADIUS's growth. In this role, you'll execute inbound and outbound demand campaigns that generate qualified leads, build a pipeline, and accelerate revenue. You''ll work closely with marketing, content, and sales teams to run multi-channel campaigns, nurture prospects, and turn interest into opportunity. This role is ideal for someone early in their career who's curious about B2B SaaS growth, eager to learn, and excited to own measurable outcomes.

Key Responsibilities

Inbound Demand Generation

● Execute inbound campaigns across email, content, webinars, and landing pages to drive qualified leads

● Support the creation and optimization of lead magnets, gated content, and conversion-focused landing pages

● Manage lead nurture workflows and email sequences to engage prospects across the funnel

● Collaborate with content and SEO teams to align campaigns with organic traffic and search intent

Outbound Campaigns

● Plan and execute outbound email campaigns and LinkedIn outreach targeting key personas and accounts

● Build and manage prospect lists, audience segments, and target account lists with sales

● Support account-based marketing (ABM) initiatives with personalized content and outreach

● Coordinate with the sales team on follow-up cadences and lead handoff Campaign Execution & Operations

● Support in set up, launch, and monitor campaigns across email, paid, social, and content channels

● Manage campaign assets, UTM tracking, and lead capture forms

● Maintain hygiene of the marketing database, segmentation, deduplication, and list management

● Support webinars, events, and virtual roundtables end-to-end

Analytics & Reporting

● Track campaign performance metrics: MQLs, SQLs, CPL, conversion rates, engagement

● Build simple dashboards and share weekly performance updates with marketing leadership

● Run A/B tests on subject lines, CTAs, and landing pages to improve performance

● Use data to identify what's working and recommend optimizations

Requirements

● 0–2 years of experience in demand generation, growth marketing, email marketing, or B2B marketing

● Hands-on experience executing email campaigns, lead nurture flows, or outbound outreach

● Familiarity with marketing automation tools such as HubSpot, Mailchimp, Marketo, or similar

● Working knowledge of LinkedIn Sales Navigator, Apolo, or comparable prospecting tools

● Comfort with Google Analytics, basic reporting, and tracking campaign performance

● Strong writing skills for emails, landing page copy, and outreach messaging

● Detail-oriented mindset with the ability to manage multiple campaigns and timelines

● Curious, self-starter attitude with a willingness to learn and experiment

● Strong communication and collaboration skills across cross-functional teams

Preferred Qualifications

● Experience marketing B2B SaaS or enterprise technology products

● Exposure to account-based marketing (ABM) programs or tools

● Familiarity with CRM platforms like Salesforce or HubSpot CRM

● Working knowledge of paid campaigns on Google Ads or LinkedIn Ads

● Experience supporting webinars, events, or virtual experiences

What You'll Deliver

● Consistent flow of qualified leads through inbound and outbound campaigns

● Well-executed email nurture programs and outbound sequences that move prospects through the funnel

● Clean, reliable campaign tracking and performance reporting

● Continuous experimentation and learning that improve conversion across the funnel decisions

Why Join Us?

● Kickstart your career at a fast-growing tech brand operating in CX domain

● Your work will directly contribute to pipeline and revenue with global enterprise audiences

● Learn from a supportive, innovation-driven marketing team with real mentorship

● Opportunity to experiment with new tools, tactics, and channels

● Grow your skills and impact in a high-ownership environment

Ready to drive demand and grow with a next-generation CX platform? Apply today!