Systems Architect Marketing Systems

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Alteryx is seeking a dynamic and experienced Systems Architect to lead the design, optimization, and evolution of our marketing technology stack. Based in Bengaluru, this role plays a pivotal part in driving scalable system architecture that enhances campaign automation, performance analytics, and overall GTM effectiveness.

As a key technical leader, youll partner closely with Marketing Operations and Revenue Operations to ensure that marketing systems integrations are seamless, AI-enabled, and aligned with enterprise standards. Your work will directly support improved data flow, intelligent campaign execution, and strategic growth.

Key Responsibilities

• Enterprise Architecture & Strategic Planning
• Design and implement scalable integration frameworks across marketing platforms such as Marketo, Salesloft, and 6sense.
• Build architecture roadmaps that enable campaign automation, lead routing, account-based marketing (ABM), and engagement scoring.
• Recommend technology solutions that align with GTM and revenue operations strategies.
• Business Alignment & Technical Translation
• Collaborate with Marketing Ops, Demand Gen, and RevOps teams to translate business goals into technical integration strategies.
• Streamline and automate processes such as attribution tracking, lead lifecycle management, and multi-touch engagement analytics.
• Ensure alignment with enterprise data governance, compliance standards, and system interoperability.
• Execution & Optimization
• Lead API and middleware deployment (Boomi, Workato, MuleSoft) to enhance system connectivity.
• Build and optimize data pipelines to deliver accurate, actionable insights to GTM teams.
• Implement AI-driven workflows to support predictive segmentation, lead scoring, and campaign intelligence.
• Ensure integrations are reliable, scalable, and performance-tuned for business agility.
• Leadership & Cross-Functional Partnership
• Provide architectural oversight for marketing technology initiatives, mentoring team members in best practices for scalable design and data management.
• Serve as a subject matter expert in marketing systems, data enrichment, and engagement flows.
• Drive prioritization and execution of integration projects in close partnership with GTM stakeholders.
• Governance & Continuous Improvement
• Define and enforce governance policies related to data quality, compliance, and campaign scalability.
• Identify and resolve technical debt in legacy marketing systems.
• Foster innovation in how marketing data is captured, enriched, and activated across platforms.
  
  

Core Competencies

• Strategic Vision: Ability to architect solutions that scale with GTM growth.
• Cross-Functional Collaboration: Skilled in navigating diverse teams and priorities.
• Technical Acumen: Strong foundation in systems integration, data flow, and architectural design.
• Agility: Thrives in fast-moving environments with changing business needs.
• AI Fluency: Comfort with AI applications in marketing integration and automation.
  
  

Required Qualifications

• Bachelor’s degree in Computer Science, IT, or related field—or equivalent experience.
• 8+ years in enterprise systems or integration architecture with strong exposure to marketing platforms.
• Proven experience integrating tools like Marketo, Salesloft, 6sense, or comparable systems.
• Demonstrated ability to lead or influence cross-functional technical projects.
• Strong aptitude for translating business requirements into robust, maintainable solutions.
  
  

Preferred Skills

• Proficiency in Python, Snowflake, and middleware platforms like Boomi or Workato.
• Deep understanding of marketing automation, lead scoring models, and AI-driven campaign analytics.
• Experience integrating with Salesforce or similar CRM systems.
• Familiarity with data pipeline design, monitoring, and fault tolerance.
• Understanding of data governance frameworks and regulatory compliance.
  
  

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.

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