Sr GTM Manager

WHAT YOU DO AT AMD CHANGES EVERYTHING

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences - the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world’s most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.

AMD together we advance_

AMD is seeking dynamic professionals to lead strategic Go-To-Market (GTM) Marketing & Enablement Manager to lead partner marketing and sales enablement initiatives for our Global System Integrator (GSI) partners. This role will be instrumental in driving joint go-to-market strategies, accelerating partner-led revenue, and enabling GSI sales teams with AMD’s value proposition across key verticals and solutions.

GTM Enablement

• Develop and execute enablement programs tailored to GSI partner sales, practices and CoE teams.
• Create and deliver training plans, playbooks, and solution briefs aligned with AMD’s product portfolio.
• Collaborate with product and technical teams to ensure accurate and compelling messaging.
• Track and measure enablement effectiveness through KPIs and feedback loops.
  
  
  

• Design and implement joint marketing campaigns with GSI partners to drive awareness and demand.
• Manage co-branded content creation, digital campaigns, and event sponsorships.
• Align marketing efforts with AMD’s global and regional GTM strategies.
• Monitor campaign performance and optimize for ROI.
  
  
  

• Serve as the primary marketing and enablement liaison for assigned GSI partners.
• Build strong relationships with partner marketing and sales teams.
• Support strategic planning and quarterly business reviews (QBRs).
• Identify new opportunities for collaboration and growth.
  
  
  

• Work closely with AMD’s sales, product, and corporate & regional marketing teams.
• Coordinate with global partner marketing and enablement teams to ensure consistency.
• Collaborate with internal finance, marketing operations and procurement (if needed) to manage the funding plans approved for the GSI partners
• Interface with external agencies and vendors as needed.
  
  
  

• 10+ years of experience in sales enablement, partner marketing, or GTM roles in the tech industry.
• Proven success in managing strategic partnerships, preferably with GSIs.
• Strong understanding of B2B marketing, sales processes, and enterprise technology.
• Excellent communication, project management, and stakeholder engagement skills.
• Ability to work in a fast-paced, matrixed environment.
  
  
  

• Familiarity with AMD’s product portfolio (CPUs, GPUs, AI, Data Center solutions).
• Experience with marketing automation tools, CRM systems, and partner portals.
• Global exposure and ability to work across time zones and cultures.