Senior Manager Running And Training Footwear

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

Position Summary: To drive the growth of the Running and Training Footwear category by owning the product strategy, consumer insights, go-to-market planning, and overall business performance. This role requires a deep understanding of the performance footwear market, a passion for running, and a strong commercial mindset.

Key Objectives:

• Category Ownership: Lead the end-to-end management of the Running & Training footwear category from product selection to pricing, forecasting, and lifecycle management.
• Market Analysis: Conduct regular analysis of market trends, consumer preferences, competitor activity, and sell-through to inform strategy and product positioning.
• Product Strategy: Work closely with global and local team sourcing and merchandising to build a compelling product assortment that meets consumer needs.
• Go-to-Market Execution: Collaborate with marketing, sales, and retail to execute strong GTM plans, campaigns, and in-store activations that drive consumer engagement and sales.
• Sales Growth: Define and track KPIs to ensure category targets are achieved across all channels (retail, e-commerce, wholesale).
• Consumer Insight: Leverage internal and external data, plus on-ground feedback, to constantly refine the offering.
  
  

KPIs and qualitative measures:

• Net Sale
• Gross Profit
• Inventory Turnover
• Sell thru
• Cost Negotiation
• Project management
  
  

Organizational Relationships:

• Internal: Global BU & GTM Teams, Merchandising & planning, RCC, Sales, Sales Ops & SCM, Sourcing, Finance, Marketing & Demand
• External: Customers and Sourcing vendors
  
  

YOUR TALENT:

Qualifications and Functional Competencies:

• 6-8 years of experience in category management, product marketing, merchandising, or sales within the sportswear or footwear industry.
• Strong commercial acumen with a track record of driving business growth.
• Deep understanding of the performance footwear landscape, especially in running and training.
• Exceptional collaboration and communication skills; able to work cross-functionally and influence without authority.
• Data-driven mindset with the ability to translate insights into actionable strategy.
  
  

Extra Advantage:

• Mandatory: Candidate must be an active runner with a demonstrated passion for the sport (e.g., regular marathon participant, running club member, etc.).
• Experience working with or engaging athlete communities will be an added advantage.
  
  

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

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