Salesforce Marketing Cloud - Senior Associate

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. In Salesforce marketing and sales at PwC, you will specialise in providing consulting services for Salesforce applications related to marketing and sales. You will analyse client requirements, implement software solutions, and provide training and support for seamless integration and utilisation of Salesforce marketing and sales applications. Working in this area, you will enable clients to optimise their marketing and sales processes, enhance customer engagement, and achieve their strategic objectives.

Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Skills

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Respond effectively to the diverse perspectives, needs, and feelings of others.
• Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
• Use critical thinking to break down complex concepts.
• Understand the broader objectives of your project or role and how your work fits into the overall strategy.
• Develop a deeper understanding of the business context and how it is changing.
• Use reflection to develop self awareness, enhance strengths and address development areas.
• Interpret data to inform insights and recommendations.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firms code of conduct, and independence requirements.
  
  

• 4+ years of hands-on experience with Marketing Cloud and Data Cloud (CDP) with Datorama , Pardot or Personalization.
• Strong Knowledge on either SF Marketing Cloud and Data cloud is must.
• Minimum 2-year hands on SQL experience
• Bachelors degree or equivalent
• 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
• Experience managing large-scale full-life cycle implementation of personalization solution
• Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids. Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams
• Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)
  
  

• Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies
• Identify data points required to enable use cases
• Analyze data for usability in CDP
• Identify data cleansing requirements
• Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)
• Map data fields to CDP data fields
• Identify the need to custom CDP objects
• Determine the relationship between CDP data objects
• Identify the appropriate primary and secondary keys for each object
• Determine the specific unification algorithms required for the data of a given client
• Design test data to test the data model and unification algorithms
• Execute complex system tests
• Create web pages and tests on Salesforce Interaction Studios utilizing your knowledge expertise of CSS/HTML/JavaScript.
• Collaborate with cross functional teams in creating full landing page templates.
• Monitor and maintain existing interaction studio templates and campaigns.
• Set timelines of deliverables and expectations with all parties involved in a timely manner.
• Make content updates in website which are requested via email/ ticketing system
• Troubleshoot code and conduct QA review for all Salesforce Interaction Studio campaigns and templates.
• Strong problem solving and troubleshooting skills with the ability to make good judgment