Performance Marketer

About ISOCRATES

Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and ExecutionTM.

iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.

iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

About MADTECH.AI

MADTECH.AI is your Marketing Decision Intelligence platform. Unify, transform, analyze, and visualize all your data in a single, cost-effective AI-powered hub. Gain speed to value by leaving data wrangling, model building, data visualization, and proactive problem solving to MADTECH.AI.

At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before.

Role Overview

We are seeking a highly analytical, creative, and execution-focused Performance Marketer to drive user acquisition, product adoption, engagement, and revenue expansion for MADTECH.AI. This role sits at the intersection of marketing, product, analytics, and automation, and is responsible for building predictable, data-driven growth engines across the full funnel.

You will run rapid experiments, uncover insights, design growth loops, optimize conversion funnels, scale acquisition channels, and turn data into strategies that accelerate ARR growth.

Key Responsibilities

• Full-Funnel Growth Strategy
• Build and execute a comprehensive growth plan across the entire user lifecycle — awareness → activation → adoption → retention → revenue → referral
• Identify high-impact opportunities for scalable, compounding growth loops
• Experimentation & CRO
• Design and run A/B and multivariate experiments across product, website, onboarding, and campaigns
• Build conversion-focused landing pages, user journeys, and funnel optimizations
• Develop hypotheses, test rigorously, and iterate based on data
• Acquisition & Lead Generation
• Identify and scale best-performing channels (SEO, LinkedIn, content, email, paid media, partnerships, communities, PR)
• Launch targeted campaigns to drive trial signups, booked demos, and inbound interest.
• Develop and optimize B2B SaaS pipelines tailored to the US market
• Improve lead quality and lead conversion rates.
• Strong focus on performance metrics including CAC, LTV, MQL/PQL/SQL conversion, funnel optimization, and ROI on campaigns
• Product-Led Growth (PLG)
• Partner with product to optimize onboarding, activation, and in-app upsell moments
• Implement nudges, tooltips, triggers, and guided flows
• Build mechanisms that drive self-serve adoption
• Data, Analytics & Automation
• Build MADTECH.AI dashboards to track acquisition, activation, retention, CAC, LTV, churn, etc.
• Identify signals that predict customer intent and design automated workflows
• Use analytics tools (GA4, PostHog, Mixpanel/Amplitude, Salesforce, HubSpot, CRM, BI, AI, etc.) to guide decisions
• Content-Driven Growth
• Create and repurpose data-backed content, case studies, webinars, and growth hooks.
• Leverage AI (including MADTECH.AI’s own capabilities) to amplify reach and velocity
• Partnerships & Ecosystem Growth
• Identify strategic platforms and communities with whom to collaborate
• Build co-marketing, affiliate and referral programs
• Scale presence in events, vertical associations, and partner ecosystems
• Retention & Expansion
• Develop strategies that drive customer stickiness and product habit formation.
• Partner with Customer Success to reduce churn and encourage expansions/upsells.
  
  

• Overall 10+ years of work experience with at least 5 years experience in growth, performance marketing, ProMarketingduct, or growth-focused roles
• Strong analytical and experimental mindset - ability to form hypotheses, validate, iterate fast
• Hands-on experience with: A/B testing tools, CRM/CDP, email automation, analytics, SEO/SEM/AI, social, and affiliate marketing
• Experience in Account-Based Marketing strategies for B2B environments.
• Experience enabling sales teams with targeted B2B strategies.
• Experience B2B SaaS, MarTech/AdTech and Data Analytics/BI/AI ecosystem, strongly preferred
• Ability to write tight, compelling English copy (landing pages, ads, email sequences)
• Fluency in AI tools and platform-driven growth strategies
• Hustle mindset - thrives in fast-paced, startup environments
  
  

• Increase qualified inbound leads (PQLs/MQLs/SQLs)
• Lower CAC and improve CAC payback
• Faster activation and onboarding completion
• Higher feature adoption and product usage
• Increase in ARR and non-recurring revenue, expansions, and extensions
• Help lower churn
• Increase predictable, measurable experiment velocity
• Increase public brand recognition and audience engagement
• Create and leverage channel and other partner opportunities
  
  

• Join early helping define and deliver the full platform from Beta Release through GA and global scale
• Grow with MADTECH domain experts creating a scalable, cutting-edge AI-based platform reshaping data, marketing, and marketing decision intelligence
• Work directly with leadership in a high-impact, high visibility role
• Opportunity to define go-to-market motion in a rapidly growing U.S,-first, global-next B2B SaaS market