Marketing Lead - Banking And Financial Services

Job description:

About the role:

As Marketing Lead, Banking and Financial Services ( BFS), you will strategize, implement, and manage integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results. You will work closely with senior Banking and Financial Services business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyer’s needs.

1. Demand Generation – Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro’s thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities.
2. Account-Based Marketing – Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring Wipro’s rich history working with clients to life through creative people-centered and relationship-focused content programs and outreach designed to help strengthen buyer relationships and expand Wipro’s footprint within accounts.
3. Deal Pursuit Marketing – Improve win rates and grow revenue by developing and executing targeted digital-first deal pursuit campaigns that elevate and differentiate Wipro’s solutions and improve client’s preference to work with Wipro through creative relationship and solution-oriented digital and in-person engagement across stages of deal pursuits.

The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes. Experience working with senior business, account, and sales leaders to develop and execute programs is important. Equally important is the experience and proficiency integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in-person and virtual events. Experience working with Salesforce and Marketo or an equivalent is required. Proficiency in effective communications, both written and spoken is a must.

This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross-functional teams. It is also an individual contributor role, where you will support the marketing head.

Your day-to-day work may include one or more of the following.

• Collaborate with business teams to develop strategic marketing plans.
• Execute demand generation and account-based marketing covering existing and new accounts. 
  • Develop marketing plan, contact list, and contact database for target accounts.
  • Work with agencies and specialized teams to plan and execute marketing activities.
  • Deepen knowledge of industry market, target accounts, and competition.
  • Assess competition’s marketing strategy and activities.
  • Generate, manage, and nurture leads in relation to target business outcomes.
  • Analyze data, gain insights, course correct, and continuously improve results.
• Team with deal pursuit teams to strategize win strategies and differentiate solutions.
• Partner with specialists and agencies to develop engaging in-person and virtual events.
• Interact and build a peer network within and outside the organization.
• Maintain project plans, track execution across teams, report status, and manage budget.

• 7-10 years’ strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations.

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.