Manager Manager - Healthcare A1

Job description:

Role Summary:

Drive integrated field marketing programs for the Health (healthcare, life sciences, and medical devices) sector in Americas 1. The role focuses on pipeline acceleration, brand positioning, and account-based marketing, with an emphasis on leveraging AI-driven insights for campaign optimization.

• Manage ABM for assigned accounts, including but not limited to custom newsletters, events, hackathons, Innovation Days, & customer-specific messaging
• Manage client visits for assigned accounts
• Align with GBL & Partner team counterparts on specific campaigns, events & large deals
• Partner closely with Sector Growth team to identify priorities & deliver messages to target accounts as well as manage events
• Assist sales team with PPT needs & clean-up to support RFPs & client meetings
• Ensure alignment with company priorities & carry messaging throughout campaigns, events, & other communications
• Identify & help lead thought leadership opportunities for sector leadership including media, speaking engagements, & executive profiles
• Use AI tools for predictive analytics, personalization, & campaign performance optimization
• Track marketing-sourced pipeline, campaign ROI, & engagement metrics
• Ensure alignment with sector budgets, track spends, & submit invoices for PO processing utilizing internal procurement systems
• Work to bring the Wipro brand to the industry & identify new ways to strategically position the Wipro brand
• Assist in the development of creating marketing plans for events, client visits, campaigns, & overall sector marketing plan
• Assist in helping update & maintain the Health pages on the website ensuring content is current, & adding new content as needed.

Bachelor’s/Master’s in Marketing or related field.

• 8+ years in B2B marketing, preferably in healthcare, life sciences or medical devices

• Familiarity with AI in marketing (e.g., personalization, automated content creation).

• Strong storytelling and project management skills.

• Capabilities: Automated content creation, personalization, SEO optimization.

• Impact: Faster creative cycles, improved ROI, enhanced customer experience.

• Tools: GenAI COE for Marketing, AI accelerators for campaign optimization.

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. 

Applications from people with disabilities are explicitly welcome.