Growth Marketing-prefr

what will you do:

• define and execute Prefr’s end-to-end growth roadmap, spanning performance marketing, organic channels, and affiliate programs
• design and run integrated marketing campaigns across Google, Meta, and emerging digital platforms to drive acquisition and retention
• own and optimize pay-per-click (PPC), app install, and retargeting campaigns on google ads, meta, and other relevant acquisition platforms
• identify and scale high-leverage GTMs across rcs, whatsapp, sms, push notifications etc
• develop and manage a robust affiliate ecosystem, ensuring quality lead inflow and cost-effective conversions
• track, analyze, and report campaign performance using google analytics, appsflyer, clevertap, mixpanel, and BI tools to ensure data-driven decision-making
• monitor key L0/L1 growth metrics- monthly disbursals, CAC, revenue contribution, and AUM- and continually drive efficiency improvements
• collaborate with product and data teams to design growth experiments, A/B tests, and lifecycle automation flows to improve funnel performance and retention
• be obsessed with funnel efficiency, identifying bottlenecks across acquisition, activation, and retention journeys
• build and refine playbooks for campaign execution, ensuring repeatable, scalable growth processes
• manage and optimize marketing budgets to balance between scale and ROI, maximizing growth while maintaining cost efficiency
• identify and reduce growth-specific costs, including ad spend inefficiencies. implement performance tracking frameworks and dashboards for real-time visibility of marketing performance and financial impact
• implement performance tracking frameworks and dashboards for real-time visibility of marketing performance and financial impact
• collaborate closely with product, risk, BI, and legal teams to ensure compliant, customer-centric growth initiatives
• work with design and content teams to develop high-performing creatives and messaging that resonate with Indian fintech users across segments and languages
• champion customer insights across the organization, ensuring growth strategies align with evolving user behaviors and market dynamics
  
  
  
  
  

you should apply if you:

• think first principles, solve elegantly, and lead with data
• are hands-on and comfortable toggling between strategy and execution
• love building from 0-1, 1-10 and 10-100
• excel at navigating ambiguity and aligning stakeholders
  
  
  
  
  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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