GN - SONG - MT - Transformative Marketing - Sr Manager

Job Title - GN - SONG - MT – Transform Marketing Organization-Senior Manager

Management Level: 6 Senior Manager

Location: Delhi, Gurgaon, Mumbai, Bangalore

Job Summary:

As part of the team, you will provide transformation services driven by key offerings like Transformative Marketing, Martech, Brand & Creative and Scaled Marketing Services enabled by Generative AI and next gen capabilities. These services help our clients become living businesses by optimizing their marketing, sales and service strategy and organization model, thereby enabling a powerful & efficient marketing-led growth engine, driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

Roles & Responsibilities:

• Deep dive across projects helping CMO organization to drive superior performance through relevance: You will leverage the comprehensive suite of analytics, consulting and strategy solutions that Accenture offers to enable large scale transformation vision and strategy and delivering capabilities that enable improved marketing performance, cost effectiveness and create relevant consumer experiences on a massive scale
• Use extensive experience of hands-on roles in customer value management, customer lifecycle management: Work across customer segmentation marketing, customer behavior analysis and channel management
• Design new campaign strategies and strategizing marketing plans across all channels and devices: Lead marketing assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega
• Develop business case for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing solutions
• Manage full spectrum of Marketing program execution: Right from strategy definition to technical delivery, work with real time marketing concepts like next best offer/ action, event-based marketing
• Design interventions to drive customer acquisition / customer engagement: Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools
• Identify marketing process improvement opportunities: Developing business case for boosting marketing capabilities, campaign strategies, and innovative solutions to drive growth
  
  
  

• Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment: Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques
• Use strong analytical skills with the ability to drive results-oriented decisions: Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Client handling skills to develop, manage and deepen relationships with key stakeholders
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
• Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members
  
  
  

• Overall experience of 15+ years with at least
• 10+ years of experience in driving modern Marketing Organizations and data-driven growth strategies.
• Strategic advisory experience with ability to put proven frameworks to action to conduct as-is diagnostics and drive visioning workshops with senior stakeholders and leadership teams.
• Experience in leading marketing strategy, vision, philosophy, brand architecture, brand stage models, seamless integrated marketing process workflows, organization design, change strategies and workforce skilling strategies.
• Hands on experience in developing customer research design & execution, insight led always-on performance engines, customer Journey specific campaigns and offers, hyper-personalized customer experiences that deliver business value.
• Experience in working with industry leading Mar-tech tools such as Adobe, Microsoft, Salesforce, among others along with new age Gen AI agentic solutions
• Influencing skills to drive change agenda on behalf of the CXOs leveraging structured and proven change management frameworks & principles
• Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls and technology
• Understanding of marketing processes and operating models
• Experience in working across multiple industries including FMCG, Retail, Financial Services, Telecom, Communication, Software & Platforms
  
  
  

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.