Job Description

About Us:


Backed by Lightspeed, B Capital & Beenext (Raised over $10M), Gushwork, based out of New York and Benglauru, is building AI agents that help small and medium businesses around the world grow their business by getting recommended by AI search engines when a potential customer is looking for a product or service. We enable businesses turn AI search engines like Gemini, ChatGPT, Grok, Perplxity into a reliable & consistent marketing channel to get new customers. We are currently focussed on non-tech industries like manufacturing, industrial distributors and home services.


We are backed by some of the top tier VCs of the world and are one of the fastest growing AI companies being built out of India. We work with over 200+ customers and building a team to 10x this in the next 12 months. We are a team of 60 hungry, ambitious & hard working individuals and are adding more people to the team who share our desire to leave a lasting impact on humanity.



Role Overview

  • GTM Strategy & Execution: Own the end-to-end go-to-market plan, including positioning, messaging, pricing input, and channel strategy for the U.S. SMB segment.
  • Brand-Led Client Acquisition: Develop and drive a compelling brand strategy to attract inbound interest and increase visibility among ideal client profiles.
  • Lead Generation: Design and execute lead-gen strategies using a mix of paid (Google, Meta, LinkedIn, etc.) and organic (SEO, content, partnerships) channels.
  • Growth Experimentation: Set up and run growth experiments to identify scalable acquisition levers. Own conversion funnel metrics and continuously optimize them.
  • CRM & Martech Stack: Leverage tools like HubSpot and others for marketing automation, lead nurturing, and performance tracking.
  • Market Understanding: Build a deep understanding of the U.S. SMB landscape, customer pain points, and competitive landscape to inform marketing and product direction.
  • Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success teams to ensure tight alignment on growth goals and execution.
  • Reporting & Insights: Track KPIs and provide actionable insights to leadership for continuous improvement.


What We’re Looking For

  • 2 - 5 years of experience in handling Google Ads budgets of $50K+/month and more.
  • Prior experience targeting the U.S. SMB market is strongly preferred.
  • Proven experience in building and executing GTM plans.
  • Hands-on experience with paid and organic acquisition channels.
  • Strong understanding of branding and storytelling for client acquisition.
  • Martech-savvy; experience with HubSpot or equivalent CRM/marketing automation tools.
  • Analytical and data-driven mindset with the ability to translate numbers into strategy.
  • Self-starter, highly execution-oriented, and comfortable working directly with founders.



Nice to Have:

  • Experience in early-stage or zero-to-one environments.
  • Background in SaaS or professional services.
  • Ability to build and manage small teams or external vendors.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: India City: Bengaluru ,Karnataka
Company Website: https://www.gushwork.ai Job Function: Analyst
Company Industry/
Sector:
IT Services and IT Consulting

What We Offer


About the Company

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