Digital Growth Lead

Team: Growth Marketing | myHQ

Location: Bangalore

About MyHQ

myHQ is India’s largest flexible workspace solutions platform. We empower today’s workforce with the freedom to work from anywhere via our tech-driven workspace products – day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+ cities, we’ve served over 100,000 professionals and businesses.

Backed by ANAROCK, one of India’s largest real estate consultancies, we’re now scaling across the country with a strong focus on enterprise growth and product-led acquisition.

Why this role exists

Digital already drives a large part of our pipeline.

But scale brings a new problem: quality > quantity.

We’re looking for a senior owner who treats digital acquisition as a business function, not a collection of channels.

This Role Exists To

• Build predictable inbound demand
• Scale enterprise-quality leads
• Make smart bets across paid, organic, and platform-led acquisition
• Ensure every rupee spent or page published ties back to revenue
  
  

Key Responsibilities

End-to-End Digital Demand

• Own all digital lead-generation channels, organic and inorganic:
  
  

○ SEO

○ Paid Search (Google)

○ Paid Social (Meta, LinkedIn, etc.)

○ Marketplaces & third-party platforms

○ Organic content & distribution

• Define channel-wise roles across funnel stages (discovery → intent → conversion).
• Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.
  
  

Performance Marketing (Paid Channels)

• Own and scale paid acquisition across:
  
  

○ Google Search

○ Meta (Facebook & Instagram)

○ LinkedIn and other relevant B2B platforms

• Decide where paid makes sense and where it doesn’t.
• Drive:
  
  

○ Audience & intent segmentation

○ Landing page & funnel optimisation

○ Budget allocation based on ROI, not channel bias

• Reduce dependence on low-quality or brand-only traffic.
  
  

Organic Growth & Compounding Channels

• Own SEO as a long-term growth moat (tech, content, authority).
• Build organic demand via:
  
  

○ Search-led content

○ Programmatic pages (cities, categories, use cases)

○ Local SEO and platform presence

• Ensure organic efforts compound and lower blended CAC over time.
  
  

Platform-Led & Experimentation Channels

• Identify and test new lead-gen surfaces:
  
  

○ Aggregators

○ Listing platforms

○ Partnerships with demand marketplaces

• Run rapid experiments to validate:
  
  

○ Channel viability

○ Lead quality

○ Scalability

• Kill what doesn’t work - quickly.
  
  

Who you are

• 5–7 years of experience owning digital growth in high-growth companies.
• Hands-on across multiple acquisition channels, not just one.
• Comfortable switching between:
  
  

○ Strategy and execution

○ Experimentation and optimisation

• Strong understanding of:
  
  

○ Performance marketing fundamentals

○ SEO and organic growth levers

○ Funnels, attribution, and CAC

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