Digital Category Manager

About Us :

At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport".

We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

TEAM BACKGROUND:

You will be a part of the digital commerce team at Decathlon, with a specific focus on

• Category Strategy
• GMV of all channels: Decathlon.com, MP, QC via MP/ stores, etc
• P&L responsibility
• Conversion
• Pricing & Offers
• Assortment & competition tracking
• Profitability
• Category Analytics
• Category experience
• Input Metrics
• NPS

Job Description:

A Digital Category Leader plays a critical role by driving the GMV and customer experience for the respective categories. This position requires a deep understanding of market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories. The ADCL collaborates with cross-functional teams, including marketing, sales side, programs, category sports teams, supply chain, etc, to achieve business objectives and maximize sales, profitability and customer experience.

Responsibilities:

Strategy

• Conduct competitor analysis to identify opportunities for differentiation and market positioning.

Project and Performance Management

• Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• PNL + Business Piloting

People

• Collaboration with multiple vertical teams to achieve objectives

Stakeholder Management / Collaborations

• Proactive business planning and owning the category online business case along with business finance and program teams.
• Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing.
• Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.
• Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances

Profile

Qualification:

• Masters Degree is preferred
• 4 - 6 years of relevant experience
• Demonstrated expertise in category management, preferably within the D2C or Ecommerce Sector
• Proficient analytical skills, with a strong ability in data analysis and market research
• Outstanding communication essential

Office Location : Decathlon Anubhava, Bengaluru

Work policy : 1 Day WFH per week as per requirement

NOTE : There are multiple positions open for this role.