Content Lead At India's Leading Ayurved And Integrative Medicine Brand

Job Title: Content & Creative Lead

Location: JP Nagar, Bengaluru (On-site)

About the Brand:

We’re on a mission to create authentic, high-quality content that brings the science and spirit of Ayurveda and Integrative Medicine to the world. Our work blends tradition with modernity — using creativity, storytelling, and innovation to make holistic wellness accessible and engaging for everyone.

About the Role:

We are looking for a dynamic Content and Creative Leader to shape and execute our storytelling across channels — including AEO, YouTube, social media, PR, and beyond. You’ll play a pivotal role in driving the brand voice, visual storytelling, and content strategy to connect with diverse audiences.

Key Responsibilities:

• Lead the creation and execution of content across platforms (AEO, YouTube, social media, PR, etc.)
• Develop and manage a content calendar aligned with brand goals and campaigns
• Drive storytelling through multiple formats — videos, shorts, blogs, social posts, long-form content
• Collaborate with design, marketing, and product teams to ensure consistency in brand tone and messaging
• Use AI and emerging content tools to enhance efficiency and creativity
• Mentor and guide internal and external creative teams
  
  

Ideal Candidate:

• 6–10 years of experience in content, creative strategy, or digital storytelling
• Strong understanding of Ayurveda, wellness, or lifestyle content (preferred)
• Hands-on creator comfortable with both strategy and execution
• Ability to lead teams and manage multiple projects simultaneously
• Skilled at leveraging AI tools for ideation, scripting, and optimization
• Excellent communication and creative writing skills
  
  

Why Join Us:

• Be part of a purpose-led brand shaping the future of Ayurveda and integrative wellness
• Work in a creative, fast-moving, and collaborative environment
• Opportunity to lead high-impact storytelling at scale
  
  

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team

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