Associate Director- Demand Generation

About GoKwik

GoKwik is a growth operating system designed to power D2C and eCommerce brands from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement. Today, GoKwik enables over 12,000 merchants worldwide, processes around $2 billion in GMV, and is strengthening its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investments and bolstered by a $13 million growth round in June 2025 (total funding: $68 million) GoKwik is scaling aggressively across India, the UK, Europe, and the US.

Why This Role Matters

You won’t just run campaigns, you’ll build the demand engine that powers GoKwik’s revenue growth. From strategy to execution, you’ll own inbound pipeline generation across SEO, paid marketing, content, email, and CRO. You’ll work closely with GTM, sales, and product teams to convert awareness into action and leads into revenue. Hit apply and let’s build what the world remembers.

What You’ll Own

• Own and drive inbound pipeline creation to support business growth across products and markets
• Build and scale full-funnel demand generation programs across SEO, SEM, content, ABM, email, and paid media
• Partner closely with sales and product teams to align on ICP, messaging, and funnel outcomes
• Manage a lean team and external partners to run high-velocity, high-quality campaigns
• Own performance dashboards and regularly present strategy, forecasts, and impact to leadership
• Roll up sleeves to contribute directly to campaign execution, content, and optimization
  
  

• 7+ years of experience in demand generation or growth marketing, with 2+ years in a team lead role
• Owned and optimized marketing budgets of ₹8–10 Cr across demand capture and generation
• Strong hands-on knowledge of SEO, SEM, CRO, email, content, and paid social
• Deep familiarity with Salesforce, GA4, Semrush, GSC, LinkedIn Ads, Meta, and email automation tools
• Proven track record of pipeline generation in India and global markets (UK, US preferred)
• Worked closely with SDRs or inside sales to drive discovery-to-conversion performance
• Thrives in a fast-paced, high-growth environment and is data-driven, collaborative, and outcome-focused