Assistant Manager - Brand Marketing

Who We Are

Fossil Group is a global retailer specializing in the design, innovation and marketing of fashion lifestyle and accessory products. At the heart of Fossil Groups vision is a commitment to fostering creativity and delivering the best in design through its three core businesses: the Fossil brand; the Skagen brand; and a multi-brand watch portfolio business. This portfolio includes Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade, Marc by Marc Jacobs, Michael Kors, Michele, Relic, Tory Burch and Zodiac. Fossil Group is constantly developing its businesses through core competencies in innovative branding, world-class design and dynamic global distribution.

Make An Impact

Role Summary

This role is for driven and young professional for Brand Marketing team, with understanding of brands

and marketing communication. The position will demand creating and implementing brand strategy and

communication, protecting brand integrity and liaising with various internal and external stakeholders.

Thinking on your feet, continuous learning and coming up with innovative solutions in a dynamic,

growth led environment is absolutely required.

Key Responsibilities:-

This role entails brand managing the Fossil Group, which includes all categories of Fossil’s Group brands

– Michael Kors and Diesel. Key responsibilities include the following and will provide an excellent

learning opportunity -

Brand Management: Strategizing brand communications for the year and ensuring no compromise is

made to the brand’s integrity. Understanding brand ethos and guidelines, analyze brand positioning

and build brand awareness by making the brand’s USPs stand out.

Customer Analysis: Deep Dive and uncover customer insights and create appropriate customer

personas

Marketing Campaigns: Understanding and contributing to the overall brand-wise Marketing Plan.

Creating and executing end to end brand led campaigns with in-depth planning.

PR and Events: Plan and execute PR led campaigns and events for seasonal and special

launches/stories

Digital Marketing: Proficient in brand communication, supporting Marketing - PR, CRM, Print, Digital

and influencers. Supervise creative development.

Celebrity Endorsements: Manage celebrity brand ambassadors, execute seasonal shoots and

celebrity deliverables

Stakeholder Management: Liaise with internal departments, external vendors and partners for

campaigns, content development, costing and negotiations. Should be a team player and excel in

building a good rapport within as well as outside the organization. Must be able to deal with regional

and global teams as per protocol for various day to day plans & reports.

Reports & Insights: Drive campaign deliveries with all stakeholders within timelines and manage

reports and trackers for each campaign. Derive campaign insights from report w.r.t industry

benchmark and competition.

Professional Skills & Qualifications

MBA from a premier institute (min 3 years of experience)

Understanding of brand communication, consumer behavior, celebrity endorsements and media mix

Prior experience in Brand Management, Communications, PR, Print – Digital is a plus

Proficiency in MS Excel, PowerPoint & Word

Ready to learn, execute & take new initiatives

Proficient in communication skills and stakeholder management

Location – Bangalore

Reporting Structure

Reports to: Brand Manager India – Michael Kors and Diesel

Company Info: www.fossil.com

Salary Type

Monthly

Job Location

Bangalore

Job Category

Marketing

Requisition ID

17660BR