Analyst BA Digital Category Experience

About Lowes

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

About Team

The BA team comprises business intelligence and digital consulting professionals with expertise in the domain of e-commerce/online retail focused on customer analytics and insights. The team uses the power of data analytics and industry research to ensure supreme customer experience on Lowes.com, which is one of the most crucial levers in driving online revenue growth. As an analyst your day to day activity would involve :

Job Summery

• Analytics & Reporting :Responsible for hands-on working at various nodes of data-driven consulting process: right from pulling and aggregating data from various sources, category short term and long term strategy with stakeholders. Run reporting for projects, site scrub for search, browse and left navigation experience
• Collect, verify, analyze and summarize data using a variety of digital analytics tools and platforms to derive compelling insights and highlight performance trends that can be used to improve user experience.
• Understand online and e-commerce business, analyze customer data such as their onsite behavior, their product preferences, qualitative feedback, etc.; Build on the fly dashboards & apply advanced analytics methods to draw insights, and then translate them into business recommendations
• Create insight-based action plans to solve identified opportunity areas for different categories enabling driving Global navigation practice.
• Maintain and distribute daily, weekly and event reports
• Utilize programmatic and quantitative methods to identify patterns and relationships in large data sets, as well as apply mathematical, statistical, and other data-driven analysis to address intelligence questions
  
  

Primary Skills

• Performance Tracking: Monitor AOP attainment daily, identify gaps, and proactively address potential misses.
• Stakeholder Communication: Ensure transparent and clear communication with all stakeholders regarding timelines and outputs.
• Data-Driven Insights & Action Plans: Understand the e-commerce business at a category level, analyze customer data (onsite behavior, product preferences, qualitative feedback etc.), and translate insights into actionable business recommendations. Create and implement action plans to address identified opportunities.
• Market Study & Competitive Intelligence: Conduct market studies to understand best industry practices, enhancing digital customer experiences.
• Hands-On Data Analysis: Aggregate data from various sources, derive insights and recommendations to support short-term and long-term category strategies.
• Proficiency in Analytic tools: Use tools like Adobe Analytics and Medallia to derive business insights; support ad-hoc data analysis requests.
• Cross-Functional Collaboration: Work effectively within a large global team and partner across functions to support enterprise-level initiatives
• Project Ownership: Take full ownership of projects, from initial analysis to final implementation, ensuring that all deliverables meet the highest standards of quality and accuracy.
• Innovation: Identify opportunities for innovation and efficiency in processes, driving efficiency.
  
  

Technical Skills

• Excel
• SQL
• Python/R
• Any Visualization tool
• Adobe Analytics/Google Analytics
  
  

Functional Skills

• Data Analysis and Insight Generation
• Research on potential opportunity
• Retail knowledge
• Ecommerce/Digital Analytics
  
  

Years Of Experience

• 2 - 4 years relevant experience
  
  

Lowes is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

---