Unica Campaign Execution Specialist

Introduction

 

A career at IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. 

 

Youll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. 

 

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, youll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.   

Your Role And Responsibilities

As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines.

Your primary responsibilities include: 

• Prepare campaign performance diagnostics to develop actionable tactical insights.
• Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience.
• Validate the workflow against Campaign requirements.
• Test the waterfall and validate it with a database.
  
  

• Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool
• Experience in Campaign Testing Methodology
• Expertise in SQL and other testing tools
• Excellent communication skills
  
  

• Exposure to multiple marketing platforms for campaign management operations.
• Hands-on experience in data segmentation to generate target audience.
• Skilled in all required email testing before deployment such as multivariate
• Ambitious individual who can work under their direction towards agreed targets/goals.