Marketing Specialist Mgr 3

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Campaign set-up and execution

Paid Social (LinkedIn, Meta)

• Build and launch campaigns across APAC and EMEA
• Apply audience targeting, pacing logic, and geo-duplication
• Monitor media metrics such as VTR, CTR, CPL, engagement; deliver weekly and fortnightly reports for optimisation
  
  

Paid Search & Display (Google ads, Demandbase, ZoomInfo)

• Keyword planning and volume pulls
• Build campaigns in Google Ads with keyword/ad group/bid strategy setup
• Conduct regular QA on ad relevance and keyword mapping
• Maintain weekly performance dashboards (Excel) and report on CTR, CPC, conversion and top landing pages
  
  

Influ2 & Digital-Out-Of-Home (DOOH via caasie.co)

• Setup campaigns in self-serve platforms like Influ2 and caasie.co
• Coordinate asset delivery and campaign timelines
• Ensure all campaigns are tagged and tracked as per guideline
  
  

Reporting and Insights

• Track and report on spend and budget pacing in partnership with media leads
• Build reports and performance narratives for internal reviews
• Extract actionable insights to support optimisation and campaign decisions
  
  

Operations and Admin

• Support in creating Workfront Planning views to document active digital programs, tactics, and activities
• Managing deliverable tracker for publishers across channels
• Vendor management
  
  

Whats Required To Succeed

• Pro-activeness, drive, and intellectual curiosity
• Strong critical thinking and problem-solving skills, with the ability to thrive in an agile and fast-paced environment
• Minimum 4 years’ experience in digital marketing, with a focus on paid media - preferably in an agency environment
• Proficiency in data analysis and reporting tools, such as Microsoft PowerBI, Adobe Analytics, Microsoft Excel, and other relevant platforms
• Proficient English, both written and spoken
• Excellent interpersonal skills with the ability to communicate at all levels
• Well-organised, able to prioritise tasks and handle time optimally
  
  

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

---