Assistant Manager - Performance Marketing

Job Title: Assistant Manager – Performance Marketing

Location: Bengaluru

Experience: 5–7 years

Industry Preference: Financial Services / Fintech / BFSI/E-commerce

Department: Marketing

Key Responsibilities

• Campaign Management
  
  

 Plan, execute, and optimize performance campaigns across Google Ads

(Search, Display, UAC), Meta Ads

 Manage end-to-end paid media budgets and ensure positive ROI across all

channels.

 Collaborate with creative and product teams to design ad creatives and landing

pages that improve conversion rates.

• Analytics & Optimization
  
  

 Track and analyze campaign performance metrics (CTR, CVR, CPA, ROAS,

LTV).

 Implement A/B testing for ad copies, creatives, and landing pages.

 Use tools like Google Analytics, Firebase, and MMPs (AppsFlyer / Adjust) to

assess campaign attribution and user behavior.

• Reporting & Insights
  
  

 Create daily, weekly and monthly dashboards to track spend, performance, and

ROI.

 Present campaign learnings, insights, and optimization recommendations to

management.

 Do user and market research on new product lines, competitor analyses etc

• Collaboration
  
  

 Work closely with internal stakeholders including product, design, and analytics

teams

Key Requirements

 Education: Bachelor’s degree in Marketing, Business, or related field.

 Experience: 5–7 years in digital or performance marketing.

 Industry Preference: Fintech, NBFCs, Banking, or financial products (loans,

credit cards, credit score, insurance).

 Hands-on Expertise

• Google Ads (Search, Display, UAC)
• Meta Ads Manager
• Google Analytics / GA4
• MMPs (AppsFlyer / Branch / Adjust)
• Excel / Data Studio for reporting
  
  

 Strong analytical and problem-solving skills.

 Ability to handle large campaign budgets and deliver on performance KPIs.

 Excellent communication and project management skills.

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