Product Marketing Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Sales Director – Installation Products, India





What We Believe In

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Thats our story. Make it your story.


Your Role And Responsibilities

You will be working as a Product Marketing Specialist and Pricing Specialist within the Marketing & Sales function, based in Bangalore, India, for the Electrification Business Area – Installation Products, reporting to the Marketing & Sales Manager. In this role, you will be responsible for developing and executing comprehensive marketing strategies for ABB’s Installation Products portfolio, leveraging both technical knowledge and strategic marketing capabilities to improve product awareness, increase customer adoption, and boost revenue growth. Additionally, you will implement and operationalize marketing and sales processes, improve the sales support infrastructure, and deliver sales training across the assigned region. The role also involves managing and maintaining sales process tools, applying operational excellence methodologies, and providing solutions and services to support multiple countries within the Lead Business framework of the Electrification Business Area.

The work model for the role is:

This role is contributing to the ABB Electrification, Installation Product Division in Bangalore.

You will be mainly accountable for:

• Develop and execute go-to-market strategies, including product positioning, value propositions, pricing, and roadmap planning aligned with market trends and customer segments.
• Conduct market intelligence and competitive analysis to identify new business opportunities, applications, and growth areas.
• Drive sales process excellence by supporting lead-to-opportunity conversion, forecasting, KPI tracking, and resolving bottlenecks to improve sales performance.
• Lead sales tools deployment and reporting by enhancing opportunity tracking systems, providing actionable insights, and supporting data-driven decision-making for the sales organization.
• Enable sales effectiveness through training programs, technical support, customer presentations, and development of sales enablement materials such as battle cards and workshops.
  
  

Qualifications for the role:

• Bachelor’s degree in a relevant field with 5–10 years of experience in sales support, commercial operations, and process development.
• Strong understanding of end-to-end commercial processes, including Opportunity-to-Order-to-Cash (O2C) lifecycle.
• Hands-on experience in quotation tool implementation projects, including user acceptance testing (UAT) and go-live support.
• Working knowledge of sales and commercial tools such as Salesforce, Conga, Order Management Systems (OMS), Business Online, MuleSoft, and SAP (SD & MM modules).
• Minimum 5 years of experience in sales operations, including maintenance and optimization of commercial tools and processes.
• Proficiency in data analysis, including working knowledge of cost models, along with advanced skills in Excel, Word, and PowerPoint.
• Strong analytical and problem-solving skills with the ability to support business decision-making and improve process efficiency.
  
  
  

More About Us
ABB Installation Products Division (formerly Thomas&Betts), helps manage the connection, protection and distribution of electrical power from source to socket. The Division’s products are engineered to provide ease of installation and perform in demanding and harsh conditions, helping to ensure safety and continuous operation for utilities, businesses and people around the world. The Commercial Essentials product segment includes electrical junction boxes, commercial fittings, strut and cable tray metal framing systems for commercial and residential construction. The Premier Industrial product segment includes multiple product lines, such as Ty-Rap® cable ties, T&B Liquidtight Systems® protection products, PVC coated and nylon conduit systems, power connection and grounding systems, and cable protection systems of conduits and fittings for harsh and industrial applications. The Division also manufactures solutions for medium-voltage applications used in the utility market under its marquee brands including Elastimold™ reclosers and switchgear, capacitor switches, current limiting fuses, Homac™ distribution connectors, Hi-Tech Valiant™ full-range current limiting fuse for fire mitigation, faulted current indicators and distribution connectors, cable accessories and apparatus with products for overhead and underground distribution. Manufacturing includes made-to-stock and custom-made solutions.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.

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