Marketing Operations Professional

Job Responsibilities:

• Work with marketing leadership to develop and execute Core Laboratory Solutions (CLS) business and portfolio strategy in India and neighboring countries.
• Formulate pipeline recommendations and priorities, while leading strategy and business plans including support to all business development related opportunities based on market potential
• Incorporates customer needs into product development programs and supports manufacturing for newer Chemistry assays and existing assays on the MII productline.
• Possess product and application expertise to communicate effectively with the customers segments.
• Understand and anticipate customer needs. Ensures that appropriate customer input is gathered for new and existing products.
• Analyze competitors and ensures competitive strategies are in place for new and existing products.
• Implement launch plans and marketing strategies, developing web pages, email blasts, literature, and promotions in coordination with communication team.
• Post-marketing functions would include monitoring sales performance of products, collecting customer feedback, giving presentations in the customer sites and at conferences, and guiding strategy changes as needed.
• Drive Key opinion Leader and strategic partner relationships.
• Provide customer support as needed, supporting the technical service team on product line-specific inquiries.
• Develop and implement customer centric marketing programs for products.
• Develop and implement training programs for sales and application teams on Siemens solutions and innovative assays.
• Drive the Assay Penetration programs for CLS Product lines.