Digital Marketing Manager

<p class="MsoNormal">Welcome to Frontline Managed Services&reg; &ndash; where innovation, technology, and efficiency converge to redefine the landscape of IT, Financial, and Administrative Managed Services for legal and professional service firms. As pioneers in the industry, we are driven by a relentless commitment to excellence.</p><p class="MsoNormal"><br><strong>Join Our Team and Be a Catalyst for Change!</strong></p><p class="MsoNormal">We don't just follow industry standards; we set them. Our dynamic environment thrives on pushing boundaries and embracing challenges. We are more than a workplace; we are a community of forward-thinkers dedicated to shaping the future.</p><p class="MsoNormal"><strong>Position Overview&nbsp;</strong></p><p class="MsoNormal">The Digital Marketing Manager&nbsp;is responsible for&nbsp;increasing Frontline&rsquo;s digital visibility, audience engagement, website traffic, and conversion through data-driven digital marketing programs. This role owns the execution of the&nbsp;company&nbsp;website, SEO and AI search optimization, email campaigns, and paid digital advertising.&nbsp;</p><p class="MsoNormal"><strong>What You&rsquo;ll Do</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="mso-spacerun: yes;">&nbsp;</span>Own and&nbsp;optimize&nbsp;the Frontline website, including content, landing pages, navigation, user experience, and conversion performance.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Analyze website behavior and performance to&nbsp;identify&nbsp;opportunities to improve traffic, engagement, user experience, and conversion.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Develop and execute SEO, AEO, GEO, and AI search strategies to improve organic visibility and discoverability.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Conduct&nbsp;keyword,&nbsp;competitor,&nbsp;audience, and search-intent research to guide&nbsp;website&nbsp;and content priorities.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Monitor organic traffic, search rankings, website authority, indexing, and visibility across traditional and AI-powered search platforms.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Partner with content owners to improve the search performance of webpages, articles, reports, FAQs, and thought leadership.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Optimize&nbsp;website content, metadata, internal linking, structured data, and other on-page SEO elements.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Plan, build, and&nbsp;optimize&nbsp;campaigns, nurture programs, and automated journeys&nbsp;in&nbsp;HubSpot&nbsp;and other channels.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Manage paid digital advertising across Google, LinkedIn, and other relevant channels, including targeting, budgets, testing, and optimization.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Monitor&nbsp;website, search, email, and paid media performance using GA4, Google Search Console, HubSpot, and advertising platforms.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Use customer behavior and campaign data to improve digital journeys, engagement, conversion, and return on investment.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Partner with Marketing Operations to ensure campaigns follow established data, tracking, attribution, automation, and lead management standards.</li></ul><p class="MsoNormal">&nbsp;<strong>What You Bring</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span style="mso-spacerun: yes;">5+</span>&nbsp;years of experience in digital marketing, growth marketing, demand generation, or a related field.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Demonstrated experience managing and&nbsp;optimizing&nbsp;B2B websites, landing pages, email campaigns, and paid digital programs.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Strong knowledge of SEO, AEO, GEO, AI search optimization, Google Ads, and LinkedIn advertising.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Hands-on experience with GA4, Google Search Console, HubSpot Marketing Hub, HubSpot Content Hub or CMS, and digital analytics platforms.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Experience building email campaigns, nurture journeys, audience segments, and testing programs&nbsp;in&nbsp;HubSpot.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Strong understanding of website conversion, customer journeys, digital campaign measurement, and performance optimization.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Ability to use customer, campaign, and sales data to make informed marketing decisions.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Experience using AI tools to support research, content optimization, campaign development, testing, and analysis.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Excellent communication, organization, analytical, and project management skills.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Ability to manage multiple priorities and meet deadlines in a fast-moving, collaborative environment.&nbsp;</li></ul><p class="MsoNormal"><strong>Not Sure You Meet Every Requirement?</strong></p><p class="MsoNormal">We know that great candidates may not match every qualification listed. If you&rsquo;re excited about the role and believe you could be a strong fit, we encourage you to apply. We value potential and a growth mindset as much as experience.</p><p class="MsoNormal"><strong>Join Us</strong></p><p class="MsoNormal">At Frontline Managed Services, we celebrate different backgrounds, experiences, and perspectives. We are committed to building a team that reflects the clients and communities we serve.</p><p class="MsoNormal">&ldquo;We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.&rdquo;</p><p class="MsoNormal">&nbsp;</p>