Area Head - Rural LAP

Job Requirements

Job Requirements

Role/ Job Title: Area Head - LAP

Function/ Department: Rural Banking

Job Purpose

The Area Head - LAP is responsible for leading sales for Loan against Property product across rural branch network in the defined area. The incumbent is expected to drive business and collections as per defined targets and standard within the region, while ensuring customer first philosophy.

Roles & Responsibilities

• Drive sales for assigned area as per defined targets; Overall asset portfolio quality to be maintained while registering growth; Building long term asset portfolio; maintaining required collection efficiency for the product.
• Drive culture of performance, digital adoption, drive customer first philosophy
• Nurture and grow leaders from within the bank, cascade bank vision to last mile employee, keeping attrition within control.