Field Marketing Manager (225-614)

The Field Marketing Manager is a pivotal role within our organization's marketing team. This role involves a combination of strategic planning and hands-on execution to drive market presence and brand awareness at the field level. The Field Marketing Manager will be responsible for creating and implementing marketing strategies that resonate with our target audience and align with our company's broader marketing objectives. By harnessing market insights and coordinating closely with sales and product teams, the Field Marketing Manager will ensure the effective delivery of promotional activities and field campaigns. This role will also require a deep understanding of market trends, customer insights, and competitor analysis to inform tactical decisions. As a Field Marketing Manager, you will be expected to build and maintain strong relationships with key stakeholders, both internal and external, ensuring that our field marketing strategies effectively contribute to the business's success.

Responsibilities

• Develop and implement comprehensive field marketing strategies and programs.
• Coordinate with sales teams to align marketing strategies with sales objectives.
• Analyze market trends and customer insights to inform marketing tactics.
• Organize and execute events and campaigns to enhance brand presence.
• Manage vendor relationships and negotiate contracts for marketing activities.
• Monitor and report on the effectiveness of field marketing initiatives.
• Create materials and presentations to support sales and marketing efforts.
• Ensure marketing activities comply with company branding and messaging guidelines.
• Collaborate with product teams to integrate product launches into field strategies.
• Provide leadership and guidance to junior field marketing staff members.
• Maintain and manage budgets for field marketing activities and campaigns.
• Foster relationships with key industry partners and organizations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Minimum of five years’ experience in field or event marketing roles.
• Proven track record in planning and executing successful marketing campaigns.
• Strong analytical skills to interpret data and market trends effectively.
• Excellent communication and interpersonal skills for collaboration with teams.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Exceptional organizational skills and attention to detail in marketing execution.