Regional Marketing Manager - APAC

Location: Bangalore - Indraprastha, India

Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence. Operating at the forefront of aerospace and space, cybersecurity and digital identity, we’re driven by a mission to build a future we can all trust.

Present in India since 1953, Thales is headquartered in Noida and has other operational offices and sites spread across Delhi, Gurugram, Bengaluru and Mumbai, among others. Over 2200 employees are working with Thales and its joint ventures in India. Since the beginning, Thales has been playing an essential role in India’s growth story by sharing its technologies and expertise in Defence, Aerospace and Cyber & Digital sectors. Thales has two engineering competence centres in India - one in Noida focused on Cyber & Digital business, while the one in Bengaluru focuses on hardware, software and systems engineering capabilities for both the civil and defence sectors, serving global needs. The Group has also established an MRO (Maintenance, Repair & Overhaul) facility in Gurugram to provide comprehensive avionics maintenance and repair services to Indian airlines and support the growth of the local aviation industry.

Missions & Responsibilities

CUSTOMER INTELLIGENCE

• Understand local market size, ecosystem and key players
• Understand local regulatory environment and other local go to market barriers and enablers
• Work with key partners / players of the ecosystem to remove/ evolve barriers
• Articulate specific local market insights and local players needs to feed segment strategy
• Understand positioning, messaging, buyer and partner personas and other information regarding products and services to target and generate high quality leads, pipeline and revenue
  
  
  

SALES ENABLEMENT

• Build locally adapted marketing materials and value proposition for targeted customer segment
• Map key players and potential strategic partners. Identify targets on segment and facilitate first discussions
• Work with Account team, Solution Sales, PLMs on the deployment of segment offers on existing customer base
• Work closely with the sales teams to establish clear customer insights (strategic priorities, organizational leverage & obstacles, purchasing criteria)
• Contribute to answer local RFPs and RFQs to deliver revenue, including the gathering of all local intelligence supporting the recommendation of pricing
• Create and maintain relationships with the target audience by being sales-focused to achieve target lead and pipeline generation goals
  
  
  

CAMPAIGNS / LOCAL NETWORKS

• Proactively create demand generation campaigns with partners based on segment go to market
• Develop and drive communications and programs leveraging classic approach (events , seminars, ... ) as well as digital engagement (using all marketing automation tools )
• Create Events plan and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatest programs/promotions
• Work tightly with regional Account and Sales in each territory to optimize campaigns planning and execution
  
  
  

REPORTING

• Build and maintain a solid local marketing plan and associated events calendar and budget
• Produce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational Efficiency
• Manage the lead follow up process with the Sales development reps/Team
• Understand and document Return on local Marketing Investment (ROMI)
  
  
  

DECISIONS OWNED / KEY DELIVERABLES

• Country’s Field Marketing Strategy (incl. events, campaigns, promotions)
• Business intelligence and insights on local market
• Value proposition
• Local Business Development Plan
• Participate to the local pricing
  
  
  

KEY INTERACTIONS

• Sales teams
• Account Marketing
• Segment Marketing
• Digital & Content Marketing team
• Communication
• Market & Competitive Intelligence
• PLMs
  
  
  

Skills & Experience Required

• Clear understanding of the ecosystem and marketing trends
• Understanding of the Segment and products promoted
• Ability to run complex projects including stakeholders from various backgrounds and companies
• Strong project management skills and relationship building skills across various teams
• Good understanding of Sales Funnel management
• Strong knowledge Digital Marketing tools and techniques : Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)
• At ease with Marketing Automation platforms to manage campaign programming and track leads generation
• Experience with setting up and managing optimization experiments to improve conversion rate
• Familiarity with reporting/BI tools
• Ability to manage multiple campaigns running at the same time
• Excellent communication skills, partner relationship skills, and team leadership skills
  
  
  

KPIs

• Market or Value share on targeted segments
• Individual campaign success (based on campaign KPIs)
• Revenue/Pipeline
• Operational Efficiency (SFDC, DOMO…)
• Number of customers progressing through funnel
• Number of on-going new sales discussions
  
  
  

At Thales, we’re committed to fostering a workplace where respect, trust, collaboration, and passion drive everything we do. Here, you’ll feel empowered to bring your best self, thrive in a supportive culture, and love the work you do. Join us, and be part of a team reimagining technology to create solutions that truly make a difference – for a safer, greener, and more inclusive world.

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