Digital Analyst

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

About The Role

We are looking for a data-driven and curious Digital Analyst with 5+ years of experience in digital analytics and customer insights. The ideal candidate will be passionate about turning data into actionable recommendations, have strong analytical skills, and be eager to learn and adapt to new tools and technologies in the rapidly evolving digital ecosystem.

Qualification: Bachelor’s in engineering, Computer Science, Math, Statistics, or related discipline from a recognized university / institution

Key Responsibilities

• Analyze website, app, and digital marketing performance to identify trends, opportunities, and areas for optimization.
• Develop and maintain dashboards, reports, and performance metrics for stakeholders.
• Use digital analytics platforms to track customer behavior and measure campaign effectiveness.
• Extract, manipulate, and analyze large datasets using SQL.
• Collaborate with marketing, product, CRM, and business teams to provide actionable insights.
• Support implementation and validation of tracking requirements and analytics tags.
• Present findings and recommendations in a clear and impactful manner to business stakeholders.
• Continuously explore and adopt new analytics tools, methodologies, and best practices.
  
  

• 5+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or a related field.
• Strong hands-on experience with Google Analytics (GA4).
• Working knowledge of Adobe Analytics.
• Strong proficiency in SQL for data extraction, analysis, and reporting.
• Experience creating reports and dashboards using BI tools.
• Understanding of digital marketing channels, customer journeys, and web/app analytics.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple priorities.
  
  

• Experience with tag management platforms such as Google Tag Manager.
• Familiarity with visualization tools such as Power BI, Tableau, or Looker Studio.
• Exposure to experimentation/A-B testing methodologies
• Demonstrated willingness and aptitude to learn and adopt new technologies and analytics platforms.