Admission counselor

Job Description

Job Profile

1. Assisting parents through the admission process

○ Respond promptly to initial inquiries from parents, providing information about the school, admission requirements, application details, school fees.

○ Providing information on transport routes available.

○ Provide parents with the necessary admission materials, including application forms, brochures, and any other relevant documents.

○ Schedule meetings for parents and their children to visit the school and meet with the principal

○ Offer guidance on filling out application forms, ensuring all required information is provided and submitted correctly.

○ Review submitted applications for completeness and follow up with parents if additional information or documentation is needed.

○ Conduct campus tours

○ Be available to answer any questions or concerns parents might have throughout the process.

2. Updating student details in Leadsquare software

○ Document all interactions and updates in the leadsquare sofware, including responses and change the status of lead based on the outcomes of follow-up efforts (e.g., interested, not interested, needs further follow-up).

○ Regularly update the respective team leader at HO on the status of follow-ups done on enquiries generated.

○ Make follow-up calls to engage directly with prospective parents through the Leadsquare software and answer any questions they may have.

3. Timely follow-up on existing database

○ To ensure timely follow-up on an existing database of prospective parents and updating the same in Leadsquare.

○ Identify high-priority contacts based on their level of engagement or time since last contact.

○ Develop a timeline/task for follow-up on lead timely based on each prospect’s status.

○ Customize communication based on the prospects previous interactions and needs.

4. Updating Schools Social Media page

○ Post school events regularly on the school social media pages to keep the page active and relevant. Plan a content calendar to manage posting frequency and variety.

○ Regularly check for and respond to comments, messages, and reviews to foster engagement and address inquiries.

○ Use high-quality images, videos, and graphics to make posts visually appealing and engaging.

○ Respond promptly and professionally to any concerns or negative feedback from the community.

○ Highlight positive news, achievements, and community stories to build a positive image of the school.

5. Plan and Execute Marketing Activities including ATL and BTL within the allocated marketing budget

○ Based on the total marketing budget available, coordinate with Principal and allocate funds and share a marketing plan to HO with combination of different ATL & BTL activities.

○ Identify and understand the demographics and interests of prospective parents.

○ Develop marketing strategy based on cost-effective channels (e.g., hoarding, print ads, leaflet distribution, online campaign etc.) and consider a mix of digital and traditional methods of marketing.

○ Visit and seek permission from societies to conduct BTL activities in their premises.

○ Establish a schedule for each marketing activity.

○ Monitor and analyze the effectiveness of marketing strategies and suggest improvements.

6. Checking schools website

○ Regularly review existing content for accuracy and relevance.

○ Ensure all links, forms, and interactive elements work correctly.

○ Test the website on different devices and browsers to ensure compatibility.

○ Work with school departments, staff, and students to gather content and ensure updates are accurate and relevant.

○ Review and update photos and videos to ensure they accurately represent the school and are of high quality.

○ Perform periodic check of the school website and identify areas for improvement and share the same with HO

7. Checking school listings on Google

○ Check that the school’s name, address, phone number, and website link are correct and up to date.

○ Verify that the school’s description is current and reflects the latest information about its programs, achievements, and values.

○ Regularly check reviews from parents, students, and community members and highlight if any negative review to HO digital team.

○ Ensure the school’s location is correctly marked on the map and there are no discrepancies.

○ Set regular intervals (e.g., monthly) to review and update the Google listing.

○ Regularly update the images of the activities held at school on Google

8. Corporate Tie-ups

○ Visit and schedule appointments with corporates for tie-ups with Podar International School.

○ Once the appointment is fixed, give a detailed presentation about the group to the corporates.

9. Maintaining records and preparing reports

○ Look for trends and patterns in the data that indicate successful strategies or areas needing improvement.

○ Prepare detailed reports that summarize key findings and insights from the data analysis.

○ Maintaining records of activities done on parent engagement activities, admissions metrics, and feedback given by parents.

○ Maintaining and updating the vacancy chart for the school

10. Retention of existing students

○ Develop and implement strategies to engage and retain current students who have applied for leaving certificate.

○ Address and resolve any issues or concerns raised by parents to ensure a positive school experience.