PPC Specialist

Responsibilities

• Strategize and Analyze- unravel our margins and deep-dive into our conversion rates to create a blueprint for true revenue growth.
• Assist in creating amazing ads that convert.
• Investigate our buyer persona and tap into our target audience.
• Test and tweak- meticulously and strategically A/B test everything. Test, tweak, and test again to work out the top-performing personas, target copy, and creative.
• Troubleshoot - read the data and adjust accordingly.
• Scale up what works for maximum profitability and business growth. Have an eagle eye on every stat and number.
• Track- Understand the inner workings of our funnel and set it up and connect the dots so Always be aware of exactly what's happening with our ad traffic at any point.
  
  

• 3+ years creating and managing successful PPC advertising campaigns (Google, Facebook, Instagram). Copywriting experience is a huge plus.
• Experience working with ad budgets of at least $10,000+ per month for Search, Display and video campaigns.
• Examples and metrics of successful ad campaigns you managed across multiple platforms.
• Proven skills in digital campaign management, including processes, workflow, and campaign performance against KPIs.
• Direct experience with interactive marketing and media strategy, planning, and campaign management.
• Ability to develop and launch highly targeted retargeting ad campaigns and E-commerce conversion rate optimization.
• You are able to create innovative strategies to increase performance and decrease cost.
• You are analytical and possess the ability to evaluate data and interpret results.
• You thrive on being in-the-know on the newest paid search and paid social trends, and you freely share your knowledge with other colleagues.
• Strong written communication and verbal communication. Working in the US market is Plus.
• Advanced GA4 analysis skills along with Google Lookers studio for reporting.
• Experience in making client proposals and setting pricing for the campaigns.
• Google Analytics: 3 years (Required).
• Facebook Advertising: 3 years (Required).