PPC Executive

TITLE: PPC Executive

DEPARTMENT: Digital Marketing

LOCATION: Ahmedabad

Experience: 2 Years minimum

Position Summary

We are seeking a motivated and enthusiastic Digital Marketing Trainee to join our dynamic marketing team. The ideal candidate will have a keen interest in digital marketing strategies and a desire to learn and grow in the field. This position offers an excellent opportunity to gain hands-on experience in various aspects of digital marketing, including social media, content creation, SEO, and analytics.

Key Responsibilities

Create, manage, and optimize PPC campaigns on Google Ads and Meta Ads platforms.

Conduct keyword research to identify high-performing keywords and phrases.

Develop compelling ad copy and engaging visuals to attract target audiences.

A/B test ad variations to improve click-through rates (CTR) and conversion rates.

Monitor and manage daily and monthly budgets to maximize ROI.

Adjust bids and budgets based on campaign performance and market trends.

Analyze campaign performance metrics, including CTR, conversion rates, and cost-per-click (CPC).

Prepare detailed reports and insights to inform future strategies.

Define and refine target audiences based on demographics, interests, and behaviors.

Utilize remarketing strategies to re-engage past visitors.

Work closely with the marketing team to align PPC strategies with overall marketing goals.

Coordinate with designers and content creators to ensure cohesive messaging.

Proficiency in Google Ads and Meta Ads (Facebook and Instagram Ads, Pinterest Ads) interfaces and features.

Familiarity with tools like Google Keyword Planner, SEMrush, Meta business, Dev360 .

Experience with Google Analytics, Meta business and conversion tracking to measure campaign success.

Understanding of various bidding strategies (CPC, CPM, CPA) and budget allocation techniques.

Knowledge of advertising policies for Google and Meta to ensure compliance.

Personal Attributes

The successful candidate must have excellent fundamental digital marketing basics and interpersonal skills. Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude, willing to take on extra tasks and see them through. Acute attention to detail and problem-solving SEO skills are also necessary attributes for the role.

Education And Qualification

Bachelors/Master degree in computer science, Marketing, or related field.

Basic understanding of digital marketing concepts and tools.

Familiarity with Google Adwords, Meta business, Bing Adwords, Dev 360 and content management systems, Canva and other designing tools is a plus.

Google Ads or meta ads certified will add value in profile.

Join our team and be part of creating impactful campaigns that make a difference for our clients. If youre a creative thinker with a passion for words and a drive to succeed, wed love to hear from you