Performance Marketing Specialist

Company Description

Avid Brio LLP is a Shopify Plus Partner Agency dedicated to delivering transformative eCommerce solutions that empower brands to grow and scale. Our experienced team combines expertise and innovative strategies to create seamless, customer-focused shopping experiences. 

Specializing in Shopify Plus, we help businesses unlock their full potential through optimized performance and scalable strategies. We also provide expertise in BigCommerce, WordPress (WooCommerce), Magento, Volusion, Klaviyo, and Webflow, ensuring tailored solutions that drive success in the competitive eCommerce landscape.

Role Overview

We are looking for a results-driven Performance Marketing Specialist with hands-on experience managing Google Ads and Meta Ads campaigns. The ideal candidate should be comfortable handling advertising budgets, optimizing campaign performance, and driving measurable growth for eCommerce businesses.

Key Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Manage campaign budgets, audience targeting, retargeting, and scaling strategies.
• Optimize campaigns to improve ROAS, CTR, conversions, and overall performance.
• Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Conduct keyword research, audience analysis, and competitor research.
• Analyze campaign data and prepare performance reports.
• Identify opportunities to reduce acquisition costs and improve campaign profitability.
• Collaborate with creative, content, and development teams to optimize ad creatives and landing pages.
• Stay updated with paid advertising trends, platform updates, and eCommerce marketing strategies.

Require Skills

• 2+ years of hands-on experience in performance marketing or paid advertising.
• Strong practical knowledge of Google Ads and Meta Ads Manager.
• Experience managing eCommerce advertising campaigns is preferred.
• Understanding of ROAS, CPA, CPC, CTR, conversion rates, and campaign attribution.
• Experience with GA4, Google Tag Manager, and Meta Pixel.
• Strong analytical skills and a data-driven approach to campaign optimization.

Why Join Avid Brio?

• Work on diverse eCommerce projects and growth campaigns.
• Gain exposure to different brands and advertising strategies.
• Take ownership of campaign performance and optimization.
• Grow with a collaborative and innovation-driven team.