Performance Marketing Specialist

Key Responsibilities

• Own end-to-end strategy and execution of paid campaigns across Google Ads (Search, Shopping, YouTube, Display), Meta (Facebook & Instagram), Microsoft Bing and other platforms.
• Manage and optimize large monthly ad budgets to meet performance KPIs such as CAC, ROAS, and revenue targets.
• Manage and maintain Google Merchant Center and product feed health.
• Use Google Analytics, GTM, and platform dashboards to track campaign performance, identify insights, and drive optimizations.
• Collaborate with internal teams (creative, content, product) to build high-performing ad creatives and landing pages.
• Run experiments and A/B tests to improve campaign efficiency.
• Explore and test new channels like Reddit, Quora, Snapchat, and programmatic platforms.
• Prepare and present performance reports and insights to leadership on a regular basis.
  
  

• 5+ years of hands-on experience in performance marketing, especially in D2C/eCommerce environments.
• Proficiency in Google Ads and Meta Ads is a must.
• Strong understanding of GTM, GA4, and conversion tracking.
• Experience in managing feeds and campaigns via Google Merchant Center.
• Analytical thinker with a deep understanding of ad metrics, audience targeting, attribution models, and remarketing strategies.
• Strong communication skills and the ability to collaborate cross-functionally.