Performance Marketing Executive

Performance Marketing Executive

Location: India; Ahmedabad, India

Experience: 2–5 years

About the Company

Dermatouch is an Indian dermocosmetics skincare brand founded in 2021. It develops dermatologically tested, science-backed products for concerns including acne, pigmentation, dark spots, dryness, aging and uneven skin tone. Its formulas use clinically proven actives and are created to address consumers’ skin needs through carefully selected ingredients and balanced formulations. The company’s mission is to cut through fleeting trends and complex claims with clarity and efficacy, offering products made for Indian skin. Dermatouch sells through its direct-to-consumer website, online marketplaces, pharmacies and other retail channels. Its purpose-led positioning emphasizes clinical integrity, transparency and a shift in the conversation from fairness to healthy, flawless skin irrespective of complexion. The company’s stated values are Transparency, Respect, Simplicity and Results. At Dermatouch, the work contributes to a growing skincare brand focused on real consumer skin concerns and on communicating product efficacy clearly. Its presence across digital and retail channels connects the business with consumers wherever they shop.

About the Role

As a Performance Marketing Executive at Dermatouch, you will plan, launch and optimize paid search and paid social campaigns that support customer acquisition and revenue goals for its science-backed skincare products. You will manage budgets across advertising platforms, use performance metrics to improve efficiency, and scale campaigns and creative that deliver results. Your work will include structured audience and creative testing, analysis of ROI, ROAS and customer acquisition cost, and clear reporting of campaign insights. Working with creative and content teams, you will help develop effective campaign assets and messaging. You will also monitor skincare trends and competitors, and improve customer journeys and conversion funnels. The role is based in Ahmedabad with a hybrid workplace arrangement and is a full-time opportunity for a mid-level marketing professional.

Key Responsibilities

• Plan and launch paid search and paid social campaigns across relevant advertising platforms. Align campaign setup and execution with monthly customer acquisition and revenue targets.
• Manage campaign budgets across platforms and optimize spending against performance metrics. Identify opportunities to improve returns while keeping acquisition costs in view.
• Analyze campaign performance, including ROI, ROAS and customer acquisition cost, and report clear insights. Use findings to guide ongoing optimization and decisions.
• Run structured audience and creative tests, evaluate results and scale winning campaigns and creatives. Coordinate with creative and content teams to support effective campaign development.
• Optimize customer journeys and conversion funnels to improve campaign outcomes. Review performance signals and identify opportunities to reduce friction between ad engagement and conversion.
• Monitor skincare trends and competitor activity to inform campaign planning and messaging. Connect relevant market observations with the brand’s paid media activity.

Essential Skills & Technologies

• Practical experience with Google Ads and Meta Ads, including campaign setup, management and optimization. Apply platform capabilities to paid search and paid social advertising.
• Strong understanding of paid search and paid social advertising principles. Plan campaigns with clear objectives, relevant audiences and performance measures.
• Experience managing campaign budgets across advertising platforms. Allocate spend thoughtfully and adjust investment based on campaign performance and acquisition goals.
• Ability to optimize campaigns using ROI, ROAS and customer acquisition cost analysis. Interpret results and turn performance data into actionable improvements.
• Experience conducting A/B tests and structured audience and creative experiments. Evaluate test outcomes to guide campaign optimization and scaling decisions.
• Working knowledge of Google Analytics 4 and Google Tag Manager. Use measurement and tracking tools to understand campaign behavior and conversion performance.

Additional Plus

• Experience in performance marketing, paid media or D2C e-commerce can support an understanding of digital acquisition and direct-to-consumer campaign needs.
• Exposure to beauty and personal care, skincare or retail categories may help when assessing consumer concerns, trends and competitor activity.

What You'll Bring

• A bachelor’s degree in Business Administration, preferably with a Marketing field of study or related academic focus.
• Two to five years of relevant experience in performance marketing, paid media or digital marketing, with hands-on responsibility for paid campaigns.
• A mid-level practitioner’s ability to balance campaign execution, budget management, structured testing and data-led optimization across search and social.
• English communication skills to collaborate with creative and content partners and present campaign insights clearly.

Why Join Us

Join Dermatouch as it builds a fast-growing, science-backed skincare brand focused on real consumer skin concerns. The company is working to change the conversation from fairness to healthy, flawless skin irrespective of complexion, with products made for Indian skin and a stated commitment to clinical integrity and transparency. In this role, your work connects directly to the brand’s customer acquisition and revenue goals across its direct-to-consumer website, online marketplaces, pharmacies and retail channels. You will have scope to own campaign planning, budgets, optimization and testing, then use performance insights to scale what works. Dermatouch’s public recruiting materials emphasize fast decisions, high ownership, experimentation, creativity and execution, alongside visible impact. That environment offers an opportunity to contribute ideas, test them in market and see how campaign decisions affect business outcomes. You will also partner with creative and content teams, bringing together paid media performance and brand communication in a category shaped by evolving skincare concerns and consumer trends.

What We Offer

• The opportunity to help build a fast-growing, science-backed skincare brand focused on real consumer skin concerns and products made for Indian skin.
• A high-ownership environment emphasizing fast decisions, experimentation, creativity and execution, with the potential for visible impact from your work.
• Scope to manage paid campaigns, budgets, testing and optimization across a brand selling through direct-to-consumer, marketplace, pharmacy and retail channels.