Performance Marketing Analyst

Performance Marketing Analyst (Google & Meta Ads)

Job Summary

We are hiring a Performance Marketing Analyst with strong hands-on experience in Google Ads and Meta Ads. This role is for specialists who focus on paid performance marketing and have a strong understanding of ROI, campaign scaling, and data-driven decision-making.

The candidate will manage end-to-end paid campaigns for multiple D2C brands, ensuring optimal performance, efficient budget utilization, and measurable business growth. This is a client-facing role requiring analytical thinking and strong communication skills.

Key Responsibilities

• Manage and optimize paid campaigns across Google Ads and Meta Ads (Search & Social)
• Handle multiple client accounts with monthly ad budgets of ₹3–5 lakhs or more
• Monitor daily campaign performance and improve key metrics such as CTR, CPC, CPA, and ROAS
• Identify scaling opportunities and implement data-driven strategies
• Prepare daily, weekly, and monthly performance reports with actionable insights
• Work closely with clients to align campaigns with business goals
• Collaborate with internal teams for ad creatives and campaign improvements
• Ensure proper tracking and attribution using GA4 and GTM
  
  

• Minimum 2+ years of experience in performance marketing
• Hands-on expertise in Google Ads and Meta Ads
• Experience in D2C or digital marketing agency environment
• Strong understanding of performance funnels and attribution models
• Experience managing ad budgets of ₹3–5 lakhs or more
• Proficiency in GA4 and Google Tag Manager (GTM)
• Excellent analytical and problem-solving skills
• Strong communication and client-handling skills
• Ability to manage multiple clients and meet deadlines
  
  

• Experience with Bing Ads, Snapchat Ads, or other paid platforms
• Knowledge of A/B testing and conversion optimization