Paid Media Specialist

Highlights

• Position Title : Paid Media Specialist
• Exp: 2+ years
• Job Location: Onsite /Hybrid /Remote
• Shift Timing 7.00PM – 4.00AM (IST)
  
  

Role Overview

We are looking for a Paid Media Specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You’ll be responsible for running profitable, performance-driven campaigns end-to-end — from strategy and setup to daily optimisation and reporting — while using AI tools to work smarter and faster.

Roles & Responsibilities

• Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.
• Develop and refine paid advertising strategies focused on ROI and profitability
• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimisation.
• Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
• Track and analyse campaign performance, and share clear weekly/monthly reports with insights and recommended actions.
• Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
• Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
• Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimisation efficiency.
  
  

Must-Have Requirements

• Strong expertise in Google Ads and Meta Ads, with proven performance results.
• Experience with international e-commerce and service-based projects.
• Good understanding of AI tools for ad creation, workflow support, reporting, and optimisation.
• Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
• Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
• Ability to manage multiple projects efficiently in a fast-paced environment.

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