Meta Ads Specialist

Highlights

• Position Title : Meta Ads Specialist
• Exp: 1 + years
• Job Location: Nava Vadaj, Ahmedabad
• Shift Timing
  

Role Overview

We are hiring a Meta Ads Specialist with hands-on experience in managing international ad accounts for both service-based and e-commerce projects. The ideal candidate should also have a good understanding of social media marketing and be able to create, manage, and optimize campaigns focused on performance and growth.

Key Responsibilities

• Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.
• Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.
• Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.
• Create and manage campaign structures, ad sets, and creatives aligned with performance goals.
• Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.
• Conduct account audits and provide actionable insights for ongoing optimisation.
• Collaborate with design and content teams to develop high-performing ad creatives.
• Prepare regular performance reports and share insights with internal teams or stakeholders.
• Support overall social media marketing efforts through campaign planning, audience understanding, and platform-based growth strategies.
  
  

Required Skills And Qualifications

• Minimum 1 year of hands-on experience in Meta Ads (Facebook & Instagram).
• Proven experience in handling international ad accounts.
• Experience with both service-based and e-commerce projects.
• Strong understanding of campaign objectives, audience targeting, and funnel-based advertising.
• Proficiency in Meta Ads Manager, Meta Pixel, and conversion tracking setup.
• Ability to analyse performance data and optimise campaigns accordingly.
• Strong communication and reporting skills.
• Familiarity with social media marketing concepts and campaign planning.
• Familiarity with Google Ads will be an added advantage.