Business Development Executive

Job Title : Business Development Executive (Cold Calling & Lead Generation)

Location : Ahmedabad

Experience Required : 2–4 Years

About the Role

We are seeking a highly motivated Business Development Executive to generate qualified sales opportunities through cold calling, email outreach, LinkedIn prospecting, and strategic follow-ups.

The ideal candidate will have experience selling digital marketing, analytics, SaaS, or technology solutions and possess a strong understanding of digital marketing platforms. You will engage with marketing leaders, founders, CXOs, and enterprise stakeholders to identify business opportunities across business service offerings.

Key Responsibilities

Lead Generation & Prospecting

• Identify and qualify potential clients across D2C, eCommerce, BFSI, Healthcare, Education, Real Estate, and Enterprise segments.
• Build and maintain a healthy sales pipeline through cold calling, email campaigns, LinkedIn outreach, referrals, and networking.
• Research target accounts, identify key decision-makers, and understand business needs.
• Generate qualified discovery meetings for the Sales and Consulting teams.

Cold Calling & Outbound Sales

• Conduct daily outbound cold calls to generate qualified opportunities.
• Execute personalized outreach via email and LinkedIn.
• Understand client challenges and identify opportunities where AnalyticsLiv's solutions can create value.
• Present the company's services and value proposition effectively to prospects.
• Handle objections professionally and nurture prospects through consistent follow-ups.

Opportunity Qualification

• Qualify leads based on business requirements, budget, timelines, and decision-making processes.
• Understand client requirements related to:
• Google Analytics 4 (GA4)
• Google Cloud
• Google Ads
• Meta Ads
• DV360 (Display & Video 360)
• Conversion Tracking & Attribution
• Conversion Rate Optimization (CRO)
• Marketing Measurement & Attribution

CRM Management & Reporting

• Maintain accurate records of calls, meetings, emails, and follow-up activities in the CRM.
• Track opportunity progression and sales activities.
• Provide regular updates on pipeline health, lead status, and business development performance.

Business Research & Relationship Building

• Research target industries, business models, organizational structures, and decision-makers.
• Understand customer pain points and business challenges.
• Build long-term relationships with prospective clients through consistent engagement.
• Leverage LinkedIn Sales Navigator and other prospecting tools to expand the sales pipeline.

Required Skills & Qualifications

• 2–4 years of experience in Business Development, Lead Generation, Inside Sales, or Cold Calling.
• Prior experience selling Digital Marketing, Analytics, SaaS, Advertising, or Technology solutions is preferred.
• Strong understanding of:
• Google Analytics 4 (GA4)
• Google Cloud
• Google Ads
• Meta Ads
• DV360 (Display & Video 360)
• Conversion Tracking & Attribution
• Conversion Rate Optimization (CRO)
• Excellent verbal and written communication skills in English.
• Comfortable interacting with CXOs, Marketing Heads, Growth Managers, and Founders.
• Strong prospecting, negotiation, objection-handling, and relationship-building skills.
• Self-driven, target-oriented, and highly organized.
• Experience with LinkedIn Sales Navigator, CRM platforms, and email outreach tools is preferred.