B2 Consultant II
Talentmate
India
25th October 2026
2610-6121-2699
Job Description
Marketing Strategy, Campaign Analysis, and Performance Reporting
- Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
- Build and refine targeted campaign audiences aligned with approved marketing strategies.
- Leverage AI/ML models to optimize campaign performance and maximize return on investment.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including: - Customer segmentation using decision tree methodologies
- Statistical A/B testing to evaluate campaign effectiveness
- Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
- Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups
Job Details
| Role Level: | Not Applicable | Work Type: | Full-Time |
|---|---|---|---|
| Country: | India | City: | Ahmedabad ,Gujarat |
| Company Website: | http://www.exlservice.com | Job Function: | Information Technology (IT) |
| Company Industry/ Sector: |
Business Consulting and Services | ||
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