Social Media Manager 04J26

The Social Media Manager is a key player in our marketing team, responsible for developing, managing, and promoting our brand's presence across all social media platforms. This role requires creativity, strategic thinking, and social media expertise to engage our audience, grow our reach, and enhance our brand's reputation. The ideal candidate will have a passion for the digital space, a keen understanding of current social media trends, and the ability to craft compelling content that resonates with our target audience. As a Social Media Manager, you will collaborate with various teams to align our social media strategy with business objectives, ensuring our voice is consistent and impactful across all channels.

Responsibilities

• Create and implement social media strategies to align with business goals.
• Develop engaging, creative, and innovative content for regularly scheduled posts.
• Monitor social media accounts to ensure community engagement and audience growth.
• Analyze social media campaigns and translate quantitative data into recommendations.
• Collaborate with other departments to manage the brand's reputation and strategy.
• Stay up-to-date with current trends, industry news, and best practices in social media.
• Diligently respond to audience inquiries, comments, and feedback on all platforms.
• Manage social media advertising campaigns and track their performance metrics.
• Facilitate scaling brand and company awareness through various social media channels.
• Work with copywriters and designers ensuring content is informative and appealing.
• Develop monthly reports on emerging social media trends and sharing insights.
• Conduct competitive research and benchmark performance against social media leaders.

Requirements

• Bachelor's degree in Marketing, Communications, or related field preferred.
• Proven work experience as a Social Media Manager or similar role.
• Demonstrable experience with social media management tools and analytics.
• Strong understanding of SEO, keyword research, and Google Analytics.
• Excellent verbal and written communication skills with keen attention to detail.
• Ability to deliver creative content, from graphic design to digital storytelling.
• In-depth knowledge of all social media platforms, including Facebook and Twitter.