Senior Manager – Performance Marketing 09N25

The Senior Manager – Performance Marketing is a pivotal role within our dynamic marketing department, tasked with driving the strategic vision and execution of performance-based marketing initiatives. This role demands a seasoned expert who can leverage data-driven insights and digital marketing prowess to optimize and scale our marketing campaigns across various platforms. The ideal candidate will have a strong analytical mindset, a proven track record of managing and enhancing online marketing strategies, and a deep understanding of customer acquisition channels. Leading a talented team of marketers, the Senior Manager will work across departments to foster collaboration, innovation, and ensure our marketing efforts align with our business objectives. They will be instrumental in creating a culture of continuous improvement, utilizing advanced technology and platforms to track and report on marketing performance, ensuring maximum ROI and strategic growth.

Responsibilities

• Lead the development and execution of comprehensive performance marketing strategies.
• Oversee the management of marketing budgets to optimize and increase ROI.
• Analyze and report on performance metrics to inform marketing strategy adjustments.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Develop and implement A/B testing frameworks to enhance campaign effectiveness.
• Drive customer acquisition and engagement through targeted advertising campaigns.
• Lead a team of marketing professionals, providing guidance and support for growth.
• Partner with data analytics teams to enhance data-driven decision-making processes.
• Explore new marketing channels to expand reach and drive brand awareness.
• Maintain up-to-date knowledge of industry trends and best practices in performance marketing.
• Implement advanced tracking tools for comprehensive performance reporting and analysis.
• Ensure brand consistency and integrity across all marketing communications.

Requirements

• Bachelor's degree in marketing, business, or a related field required.
• Minimum of five years' experience in performance marketing or a related field.
• Proven track record in managing large-scale digital marketing campaigns.
• Strong analytical skills and proficiency in marketing analytics tools.
• Excellent leadership and team management capabilities are essential.
• Experience with A/B testing, data analysis, and reporting techniques.
• Excellent communication skills with the ability to present complex ideas.
• Familiarity with current digital marketing trends and best practices.
• An innovative thinker with a proactive approach to solving complex challenges.