Content writer and strategist 03J26

We are seeking a talented and detail-oriented Content Writer and Strategist to join our dynamic marketing team. This role is pivotal for developing, creating, and implementing effective content strategies that resonate with our target audience. The ideal candidate is both a creative thinker and a strategic planner with the ability to produce compelling content across various platforms. This position involves collaborating with our marketing, design, and sales teams to ensure content strategies align with our business objectives. The perfect candidate should possess strong writing skills and the ability to craft engaging and informative content that enhances the brand's visibility and credibility. The Content Writer and Strategist will play a critical role in shaping our narrative and growing our brand's footprint.

Responsibilities

• Develop and implement comprehensive content strategies to achieve marketing goals.
• Create high-quality written content including blogs, articles, and web copy.
• Collaborate with cross-functional teams to align content with brand strategy.
• Optimize content for SEO to enhance online visibility and engagement.
• Conduct thorough research to ensure content accuracy and relevancy.
• Analyze content performance metrics and refine strategies based on data insights.
• Manage editorial calendars and project timelines to ensure timely delivery.
• Stay informed on industry trends to maintain a competitive content edge.
• Engage with audience feedback to refine content approach and build community.
• Ensure all content aligns with the brand’s voice, tone, and style guidelines.
• Develop content briefs and guidelines to maintain consistency across platforms.
• Identify new content opportunities and maintain a dynamic content portfolio.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content writing, editing, and strategy development.
• Strong understanding of SEO principles and content marketing techniques.
• Outstanding writing, editing, and proofreading skills with attention to detail.
• Excellent organizational skills with the ability to manage multiple projects.
• Experience with content management systems and analytics tools.
• Ability to work independently and as part of a collaborative team.