Content Specialist – B2B SaaS 07N25

We are seeking a highly skilled and experienced Content Specialist to join our dynamic team, focused on Business-to-Business (B2B) Software as a Service (SaaS) products. In this role, you will be responsible for crafting compelling content strategies and producing engaging written materials to elevate our brand presence and effectively communicate with our target audience. You will play a critical role in creating content that articulates the value propositions of our SaaS offerings, supporting sales and marketing efforts, and enhancing customer engagement across multiple channels. As the ideal candidate, you possess a keen understanding of the B2B SaaS landscape, have a flair for creative storytelling, and are adept at conveying complex technical information in an easily understandable way. Join us in this exciting opportunity to make a significant impact in shaping our company's storytelling and growth journey.

Responsibilities

• Develop and implement comprehensive content strategies tailored for the B2B SaaS market.
• Create high-quality, engaging written content for blogs, whitepapers, and case studies.
• Collaborate with the marketing team to align content with campaign strategies and goals.
• Conduct thorough research to produce well-informed content that meets the audience's needs.
• Maintain and update content calendars, ensuring timely execution of content pieces.
• Analyze content performance metrics to optimize future content and improve engagement.
• Collaborate with product teams to understand and translate product features into benefits-focused content.
• Edit and proofread content for grammar, style, and consistency according to brand guidelines.
• Stay up to date with industry trends and competitor activities to enhance content relevance.
• Evaluate and recommend new content formats and platforms to improve reach and impact.
• Manage content distribution to online channels to increase web traffic and brand awareness.
• Assist in creating and revising on-site content to enhance SEO performance and visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation, preferably in the B2B SaaS industry.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Demonstrated ability to develop content strategies that drive engagement and conversions.
• Strong understanding of SEO principles and best practices in content marketing.
• Excellent research skills with the ability to translate technical details into compelling content.
• Proficiency with content management systems (CMS) and digital marketing tools.