Associate - Performance Marketing 24D25

As an Associate in Performance Marketing, you will be an essential part of a dynamic team responsible for the development and execution of digital marketing strategies that drive customer engagement and revenue growth. Your role involves collaborating with senior marketing professionals to design targeted campaigns, analyze market data, and optimize digital channels for maximum effectiveness. You will work with specialized platforms to manage advertising campaigns across search engines, social media, and other digital avenues, ensuring they meet performance metrics. Success in this role will require a solid understanding of digital marketing principles, an ability to interpret data analytics, and a flair for creativity to develop compelling marketing content. Your proficiency in using digital marketing tools and software will help drive the organization's overall marketing objectives and enhance brand visibility in an increasingly competitive online marketplace.

Responsibilities

• Assist in planning, development, and execution of digital marketing campaigns.
• Optimize performance marketing strategies to achieve targeted customer acquisitions.
• Track and analyze key digital marketing statistics and present insights.
• Collaborate with creative teams to develop engaging marketing content.
• Maintain up-to-date records of campaign performances and analytics reports.
• Monitor and report on ROI and key performance indicators for marketing initiatives.
• Coordinate with cross-functional teams to align marketing strategies with business goals.
• Support the execution of A/B testing and other optimization techniques.
• Utilize digital marketing tools and software for effective campaign management.
• Identify emerging trends and innovations in digital marketing fields.
• Ensure marketing activities adhere to industry regulations and compliance standards.
• Gather customer feedback to inform future marketing strategies and improvements.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Solid understanding of digital marketing principles and strategies.
• Experience with data analytics and proficiency in interpreting marketing metrics.
• Familiarity with Google Analytics, SEM, SEO, and social media advertising tools.
• Strong communication skills, both verbal and written, for effective reporting.
• Creative thinking and problem-solving skills to innovate marketing approaches.
• Proven ability to work collaboratively in a fast-paced, deadline-driven environment.
• A keen eye for detail to ensure accuracy in all marketing endeavors.
• Capable of managing multiple projects with varying priorities simultaneously.
• A proactive attitude and willingness to learn and adapt to new challenges.