Associate - Performance Marketing (225-905)

An Associate - Performance Marketing plays a critical role in driving the strategic and tactical execution of performance marketing campaigns aimed at achieving key business objectives. This position requires a blend of creativity, analytical skill set, and a deep understanding of digital marketing platforms to ensure that marketing efforts translate into tangible business outcomes. Collaborating with cross-functional teams including sales, design, and analytics, the Associate - Performance Marketing leverages data to drive optimization strategies and campaign performance improvements. This role is an exciting opportunity for a proactive, results-driven individual who is eager to contribute to broader marketing initiatives and scale up business growth through meticulous performance marketing strategies.

Responsibilities

• Develop and execute performance marketing strategies that align with business objectives.
• Collaborate with the creative team to design high-impact digital marketing campaigns.
• Monitor and analyze campaign performance using digital marketing analytics tools.
• Identify and implement optimization strategies to improve campaign performance and ROI.
• Coordinate with external vendors and agencies to support campaign execution and alignment.
• Support in managing budgets, allocations, and forecasts to maximize marketing spend efficiency.
• Produce detailed reports on campaign performance and key insights for stakeholders.
• Stay informed on industry trends and competitor activities to adapt marketing strategies.
• Experiment with new channels and tools to enhance digital marketing efforts.
• Develop A/B testing frameworks to evaluate the impact of various marketing tactics.
• Engage with customers and gather feedback to refine marketing strategies and objectives.
• Ensure compliance with data privacy laws and industry standards in all digital marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Minimum of two years’ experience in digital marketing or a similar role desired.
• Strong understanding of performance marketing metrics and best practices necessary.
• Proficiency with Google Analytics and other digital marketing analytics tools expected.
• Excellent analytical skills and ability to interpret complex data sets required.
• Experience with SEO/SEM, PPC, and other digital marketing techniques preferred.
• Strong project management and organizational skills for handling multiple campaigns.
• Exceptional communication skills to collaborate with internal and external stakeholders.
• Creative problem-solving skills with a passion for innovative marketing solutions.
• Detail-oriented with a capacity to oversee and optimize intricate marketing processes.