Social Media Strategist 28J25

The Social Media Strategist is a pivotal role within our dynamic marketing team, tasked with designing and implementing a comprehensive social media strategy to increase brand awareness, enhance marketing efforts, and drive website traffic. This position involves developing engaging content tailored to various social media platforms, analyzing and interpreting engagement metrics, and keeping the company at the forefront of industry trends. The ideal candidate is a digital-savvy individual with a passion for crafting compelling narratives and a keen eye for aesthetics. As the Social Media Strategist, you will collaborate with cross-functional teams, including marketing, sales, and product development, to deliver innovative social media campaigns that align with our company’s goals.

Responsibilities

• Develop and implement social media strategies across various platforms to increase brand recognition.
• Create and curate engaging multi-media content that aligns with our marketing strategy.
• Manage and grow the company's presence across all social media channels.
• Analyze social media metrics and adjust strategies to optimize performance and engagement.
• Collaborate with marketing, sales, and product teams to develop social media campaigns.
• Monitor social media trends and incorporate relevant strategies into future campaigns.
• Identify and engage with potential influencers for partnership opportunities and endorsements.
• Provide monthly reports on social media performance and suggest actionable improvements.
• Respond to customer inquiries and comments in a timely and professional manner.
• Ensure all social media content adheres to our brand’s style and voice guidelines.
• Stay updated with new social media platforms, technologies, and trends.
• Plan and execute promotional social media campaigns, including paid advertising strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• Proven work experience as a Social Media Strategist or similar role in the industry.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in social media management tools, such as Hootsuite or Buffer.
• Ability to analyze and interpret data to make informed strategic decisions.
• Creative thinker with the ability to develop unique and engaging content ideas.
• Experience with digital advertising and creating successful promotional campaigns.