SEO Executive (225-912)

An SEO Executive is a pivotal role within the digital marketing team of any organization. This position involves enhancing the visibility of the company’s website and online content to attract a larger audience. The SEO Executive will employ a variety of optimization strategies and analytical tools to improve search rankings, drive more traffic, and ensure a positive user experience on the company’s digital platforms. The ideal candidate is knowledgeable about SEO tools, understands search engine algorithms, is able to perform keyword research, and is skilled in link-building strategies. They should also possess a strong understanding of the latest trends in SEO and digital marketing to effectively strategize and implement changes that can drive results. This role is crucial in promoting the company’s brand and increasing its online presence, thereby attracting new potential customers and retaining existing ones.

Responsibilities

• Conduct comprehensive keyword research and identify SEO opportunities for various content.
• Optimize existing web content to improve search engine rankings and user engagement.
• Develop and implement effective link-building strategies to enhance website authority.
• Monitor website analytics and report on performance metrics on a regular basis.
• Collaborate with content, design, and marketing teams to ensure SEO best practices.
• Stay informed about the latest SEO trends and changes in search engine algorithms.
• Perform SEO audits and recommend changes to website architecture, content, and linking.
• Manage multiple SEO campaigns and prioritize tasks to meet business goals.
• Utilize tools such as Google Analytics and Search Console to monitor site performance.
• Ensure that all digital marketing material adheres to SEO guidelines and standards.
• Conduct competitor analysis to identify gaps and benchmarking opportunities.
• Develop SEO strategies that align with the overall business and marketing objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience working as an SEO Executive or similar role in digital marketing.
• Strong understanding of how search engines operate and rank websites.
• Proficiency in using SEO tools such as Moz, SEMrush, or Ahrefs.
• Experience with CSS and HTML coding is considered a strong asset.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication skills to facilitate collaboration with team members.
• Ability to work independently and manage multiple projects simultaneously.